Email Marketing Success Stories, pt 1 of 2: Email Lead Generation Email marketing continues to generate impressive returns: every dollar spent yields an average of around $44. Emails can be used for branding, lead generation, sales, and customer retention – but returns depend on the effectiveness of your campaigns. Here is an example of a […]
Category: Email Marketing
Effective marketing is personal, which means you want to know a lot about the consumers you are targeting. Typically, this means being familiar with buyer persona: data like age, gender, industry, job title, and company size. But knowing who your buyers are isn’t enough. You must also recognize what it looks like when those customers […]
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges. You can read all 12, but here are 5 in our own words: Determine Your Audience Start by narrowing down your audience so you know what […]
These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is think about something before relevant ads pop up everywhere you look. You might buy a product online and immediately get an email about a complimentary item. This is marketing […]
Many companies spend thousands trying to bring the power of marketing automation to bear for their sales team. And why not? Marketing automation is an effective and immensely powerful tool that can augment marketing efforts exponentially. We use it to great effect for our clients at TTP. Most companies that try their hand at implementing […]
Even as new digital channels gain traction, email marketing continues to stand head and shoulders above the rest in terms of popularity and performance. At TTP, it’s the tip of our spear and a cornerstone of our System. Nothing engages potential buyers more directly and effectively in our book, and our System makes it work […]
Successful marketing campaigns start by first conceiving and laying out a model of the entire customer experience, from the first web search through the ongoing buying relationship. In the end, that investment in your upfront architecture can result in the perception that your campaign is 90% planning, and 10% execution. While not necessarily an accurate […]
The stereotype of the technology-hating senior may be even more bunk than everyone thought. Seniors are adapting to the internet pretty well, with more than 59% online and 71% of those going online every day. That’s right, seniors are and have been online in a big way. What’s more interesting is that higher-income seniors, often targeted by […]