May 26, 2015
You’re reading Email Marketing Success Stories, pt 2 of 2 where we will discuss how automated marketing played a key role in improving Workforce’s sales process. […]
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May 13, 2015
Email Marketing Success Stories, pt 1 of 2: Email Lead Generation Email marketing continues to generate impressive returns: every dollar spent yields an average of around […]
April 28, 2015
Effective marketing is personal, which means you want to know a lot about the consumers you are targeting. Typically, this means being familiar with buyer persona: […]
March 31, 2015
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your […]
March 17, 2015
These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is […]
October 14, 2014
Many companies spend thousands trying to bring the power of marketing automation to bear for their sales team. And why not? Marketing automation is an effective […]
September 2, 2014
Even as new digital channels gain traction, email marketing continues to stand head and shoulders above the rest in terms of popularity and performance. At TTP, […]
August 24, 2014
Successful marketing campaigns start by first conceiving and laying out a model of the entire customer experience, from the first web search through the ongoing buying […]
May 20, 2014
The stereotype of the technology-hating senior may be even more bunk than everyone thought. Seniors are adapting to the internet pretty well, with more than 59% online and […]