Nonprofit Marketing

ARE YOU TRYING TO MAKE A BIGGER IMPACT?

Let nonprofit marketing experts help

We know that nonprofits are vital to our community.

Are you overwhelmed and frustrated by the ever-changing world of online marketing, unsure of how to utilize the Google Ad Grant, and on a budget? We understand! We successfully work with dozens of nonprofits and we find it to be some of our most rewarding work.

As nonprofit lovers and advertising experts, we are thrilled to see these two worlds come together. Just ask yourself, what could you do with an extra $10,000 a month in Google Ads advertising? Or perhaps you already have your grant set up, but feel it’s not producing the number of leads it should. Centrus is here to help!

Growth-Focused

Your mission is important. We use the most effective strategies to help you reach more people.

Maximize Impact

We have the experience to get the most out of your grant credit and the ingenuity to direct motivated consumers toward supporting your mission.

Nonprofit Experts

We successfully manage over $150,000/year in grant funding for more than a dozen nonprofit organizations of all scopes and sizes.

Compliance

Keeping up with the Google Ads Grant compliance is tough. But, not too tough for us! We will handle all of the compliance requirements necessary to maintain your grant.

10k a month in grant advertisement.

We will help you apply for, maintain, and grow the impact of your Google Ad Grant – who are we to turn down up to $10,000/month in advertising credit? The compliance tends to be a headache, but worry not, we will manage that for you. After the nitty-gritty is sorted out, we can begin focusing on the fun stuff – your mission! Whether you’re looking to spread awareness, increase donations, or motivate volunteers, we will create and optimize specific campaigns to help you reach your goals.

Common Questions about Marketing for Nonprofits

How can a local marketing agency help a nonprofit

Three key benefits are; expanding reach and engagement, optimizing fundraising efforts, and measuring and refining strategies. For more details on these points. Read more…

Why is marketing important for nonprofit organizations?

Digital marketing empowers nonprofits to reach wider audiences, engage supporters, and drive impact through cost-effective strategies like website optimization, paid ads, social media, and email marketing. Read more…

How can the Google Grant help a nonprofit?

Hiring a Google Partner ensures expert management of your Google Ad Grant, maximizing its impact and freeing up your nonprofit’s resources to focus on its mission. Read more…

There’s nothing wrong with free information!

We encourage you to contact us for more information about our services and discuss how we can help. Our team is responsive and can communicate through whichever channel works best for you.


Why is marketing important for nonprofit organizations

Digital Marketing is crucial for Nonprofits to help their cause mission. Traditional marketing methods, such as print postcards, are becoming very ineffective from the shift in people's attention. The following are key benefits in the digital approach:

  • Reach: The vast majority of people spend a significant amount of time online. Digital marketing allows nonprofits to reach a much wider audience than traditional methods.
  • Cost-Effectiveness: Compared to print or television advertising, digital marketing can be much more budget-friendly, especially for nonprofits with limited resources.
  • Targeting: Digital tools allow you to target specific demographics, interests, and locations, ensuring your message reaches the people most likely to support your cause.
  • Engagement: Digital platforms offer opportunities for two-way communication and engagement with supporters, fostering a stronger sense of community.
  • Measurable Results: Digital marketing provides detailed analytics, allowing you to track the success of your campaigns and make adjustments as needed.

Tips for Success:

  • Develop a Digital Marketing Plan: Outline your goals, target audience, strategies, and budget.
  • Stay Consistent: Regularly update your website and social media channels with fresh content.
  • Engage with Your Audience: Respond to comments and messages, and foster a sense of community.
  • Collaborate with Others: Partner with other nonprofits, influencers, and businesses to expand your reach.
  • Stay Up-to-Date: The digital landscape is constantly evolving, so stay informed about the latest trends and best practices.

By implementing these digital marketing strategies, your nonprofit can increase awareness, engage supporters, and ultimately achieve its mission more effectively.

Read Our Blog About Centrus Digital as a Boutique Marketing Agency

How can the Google Grant help our nonprofit

The Google Ad Grant can be a game-changer for nonprofits, providing them with up to $10,000 per month in free Google Ads advertising. This allows nonprofits to:

  • Reach a wider audience: Their message can be seen by people actively searching for information related to their cause, potentially leading to new supporters, volunteers, and donors.
  • Increase website traffic: More visitors to their website means more opportunities to educate people about their mission, showcase their impact, and encourage engagement.
  • Raise awareness: The grant helps nonprofits highlight important issues, promote their programs, and build a stronger online presence.
  • Drive action: Nonprofits can use the grant to encourage donations, volunteer sign-ups, event registrations, and other key actions that support their mission.
  • Level the playing field: For nonprofits with limited marketing budgets, the Google Ad Grant offers a cost-effective way to compete with larger organizations for attention online.

Essentially, the Google Ad Grant empowers nonprofits to amplify their message, connect with more people, and ultimately make a greater impact in the world. Let an expert get the full value of $10,000 a month in paid ads for FREE!

Read Our Blog About Centrus Digital as a Boutique Marketing Agency

How can a local marketing agency help a nonprofit?

Defined as the top of funnel in marketing. These are the folks unaware of mission or cause of your nonprofit and the key value they provide to the local or greater community. A marketing agency can help with the following:

  • Expanding Reach and Engagement
    • Digital Marketing: Agencies can leverage digital channels to reach a wider audience. This includes leverage the Google Grant along with search engine optimization (SEO) to improve online visibility. The Google Grant ads can target specific demographics, and generate call to actions for email marketing to nurture relationships with supporters.
    • Social Media Marketing: Agencies can help nonprofits harness the power of social media to engage with their audience, build community, and promote their cause during fundraising. They can develop strategies for content creation, community management, and social media advertising.
  • Optimizing Fundraising Efforts
    • Donor Acquisition and Retention: Agencies can help nonprofits develop strategies to attract new donors and cultivate relationships with existing ones. This may involve creating targeted campaigns, optimizing donation pages, and implementing donor management systems.
    • Fundraising Campaign Support: Agencies can provide expertise in planning and executing fundraising campaigns, including online campaigns, events, and peer-to-peer fundraising initiatives.
  • Measuring and Refining Strategies
    • Data Analysis: Agencies can track and analyze marketing data to measure the effectiveness of campaigns and identify areas for improvement. This data-driven approach helps nonprofits optimize their strategies and maximize their impact.
    • Reporting and Transparency: Agencies can provide regular reports on marketing performance, demonstrating the return on investment and ensuring transparency for stakeholders.

Read Our Blog About Centrus Digital as a Boutique Marketing Agency