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Marketing Social Media To The Point

Facebook Leads the Pack in Social Media

The verdict is in! Facebook and Pinterest earn the highest scores among marketers for the greatest return on investment on their respective advertising platforms. See the results below: Ad Execs Give Facebook Highest Grades For Social Ad Effectiveness But there’s room for improvement among all social networks Paid advertising on social media properties is delivering a […]

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B2B Marketing B2C Marketing Content Marketing Social Media

Keeping Social Media Social

When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important than the percent who click on your links, reply to your tweets, post on your page, and ultimately buy from you. Choose Your Platform One of […]

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B2B Marketing B2C Marketing Content Marketing Social Media

How to Post on Social Media: Quit Agonizing

If you’re new to social media posting (nothing to be ashamed of) there are some important things to keep in mind when posting for a business page:   How to post on social media: Social media is primarily for customer retention: Most of your social media connections are people that know your brand already. Speak […]