Content marketing has become the new trend—and it looks like it will stick. I mean, what business wouldn’t want a strategy that costs 62% less than outbound marketing but generates 3x more leads? With 88% of B2B marketers using content marketing, make sure you are among the ones who do not make the following common […]
Category: Content Marketing
While outbound marketing works well in many cases, inbound marketing should also be utilized as it leads to lower cost and higher return on investment. Inbound marketing focuses on earning instead of buying customers’ attention. Inbound marketing is all about content. You attract customers by creating relevant content, allowing them to make the decision to […]
You’ve finished writing your content with the keywords in mind. Now, it’s time to publish. Most people think content marketing ends here, but in fact, there is a lot you can do after publishing content. As you track your page’s performance, several problems can come up, such as high bounce rates or poor shareability. Here […]
When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important than the percent who click on your links, reply to your tweets, post on your page, and ultimately buy from you. Choose Your Platform One of […]
Many companies spend thousands trying to bring the power of marketing automation to bear for their sales team. And why not? Marketing automation is an effective and immensely powerful tool that can augment marketing efforts exponentially. We use it to great effect for our clients at TTP. Most companies that try their hand at implementing […]
The only difference separating effective marketing and blind, hysterical, branded shouting is the effective use data. At TTP, we know how to collect and transform raw data into useful marketing fuel. It’s the wind in our sales, the gas in our car, and the reason we can provide consistent results to our customers. Data is […]
Between 80% and 90% of people use the internet to look up businesses before making a purchase. Just like in real estate, your digital location is everything, and if your page isn’t optimized for search engines then you’re in the wrong part of town and it’s time to move. When a user does a web […]
Even as new digital channels gain traction, email marketing continues to stand head and shoulders above the rest in terms of popularity and performance. At TTP, it’s the tip of our spear and a cornerstone of our System. Nothing engages potential buyers more directly and effectively in our book, and our System makes it work […]
If you’re new to social media posting (nothing to be ashamed of) there are some important things to keep in mind when posting for a business page: How to post on social media: Social media is primarily for customer retention: Most of your social media connections are people that know your brand already. Speak […]
The stereotype of the technology-hating senior may be even more bunk than everyone thought. Seniors are adapting to the internet pretty well, with more than 59% online and 71% of those going online every day. That’s right, seniors are and have been online in a big way. What’s more interesting is that higher-income seniors, often targeted by […]