July 24, 2015
Everyone knows by now that SEO is important. “Yes, we get it,” they say. But when it comes time to improve rankings, even those familiar with […]
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July 12, 2015
When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have […]
June 16, 2015
The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them […]
June 15, 2015
Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is […]
April 28, 2015
Effective marketing is personal, which means you want to know a lot about the consumers you are targeting. Typically, this means being familiar with buyer persona: […]
March 31, 2015
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your […]
March 17, 2015
These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is […]
October 18, 2014
There’s a saying in improv: How you do what you do is who you are. How you speak, what you look like, what you talk about; […]
October 14, 2014
Many companies spend thousands trying to bring the power of marketing automation to bear for their sales team. And why not? Marketing automation is an effective […]