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What is a better fit, a small digital marketing agency or large one?

I’m never comfortable with calling our agency as small outfit. We have many years of experience in the business, and when it comes to thinking the best marketing approach for our clients, we like to think big! So instead, I prefer to call ourselves as a boutique marketing agency, but of course that has challenges […]

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How Much Should Your SEO Cost?

Cash In On Your Organic Search With Google What if I told you there is an easier way to reach the top of the search bar on Google? And, better yet, what if I told you that this would bring visitors to your website who are actively looking for your product or services? Now I […]

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Social Media: Every Digital Marketer’s Secret Weapon

When it comes to social media it’s not enough to just post content, you must actively engage your audience. The number of fans or followers you have isn’t nearly as important as the percentage of people clicking on your links, replying to your tweets, posting on your page, or commenting on your pictures. More studies […]

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Advertising in a Cookie-less World

From the start, website analytics has given marketing organizations the ability to go behind the scenes to find out what happens when a visitor enters a website. Early analytics products used “cookies” along with JavaScript technologies for tracking individual user browsing. This was a widely accepted practice in collecting anonymized data, but some services went […]

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7 Simple Steps to Improve Your Local SEO

You’ve probably heard of the term SEO, especially when it’s thrown around in marketing. But what does it stand for? What does it mean? And why is local SEO what matters most for your small business? SEO stands for Search Engine Optimization, which is the process of improving traffic to your website. This can mean […]

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Actionable Data: The Marketing Hero’s Sidekick

On a moonlit night, a silhouette is perched on a rooftop, surveying the streets below. Suddenly, their target appears! The figure winds up and hurls a crumpled paper at the target, hitting them squarely in the head. As the figure runs off, the target opens the paper to read, “Attend our webinar next Tuesday, the […]

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Supporting Your Employees’ Activism & Social Awareness

In today’s atmosphere, workers want to be at a company that not only supports their values but that allows them to be actively involved. 75% of Millennials would take a pay cut to work for a socially responsible company. Just last summer, Wayfair employees protested against migration detention and the company’s business deal to supply […]

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Centrus Circle Spotlight: Lee Germeroth, Germeroth Consulting and Creative

When we’re building your custom marketing strategy, sometimes it may require projects beyond our scope of expertise. We will never pretend to be experts in everything. We’ve worked with all of the partners in our Circle on many projects and know they’re the best at what they do. This new blog series highlights the businesses […]

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What Our Innovative Clients Did to Pivot Their Businesses in a Crisis

An essential part of owning a business is being able to adapt and change business models to fit the current climate. Whether businesses are forced to pivot defensively because the original models are destined to fail, or proactively because opportunities arise in a competitive environment, businesses must be willing to take the risk to change […]

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Centrus Digital’s Five Year Anniversary: Our History So Far

On July 2, 2015, before Centrus Digital was given its name, Bob Rustici founded Sharper Selling, an internet marketing services agency specializing in SEO & paid advertising. Fast forward to one year later, and Jonathan Day enters as the new director of business development! Together, with Bob’s 15+ years experience in the search marketing industry […]