Centrus Digital Marketing AgencyWhy Decades of Experience with a Google Partner Drives Superior Results In today’s competitive digital landscape, paid search remains a vital tool for businesses nationwide aiming to effectively connect with their target audiences. Google Ads, the leading platform in this arena, offers immense potential, but unlocking its full power and achieving optimal ROI demands expertise […]
From Digital Doorway to Potential Dead End in the Evolving World of Online Engagement For those who’ve been involved in the digital marketing landscape for a couple of decades or more, the “Contact Us” button holds a certain nostalgic charm. In the early days of internet advertising, it was often the primary, and surprisingly effective, […]
Why use Granular Google PLA Segmentation and Attribution Analysis? In the relentless arena of highly competitive product offerings, where consumers are empowered by choice and meticulously weigh their options, a generic, broad-stroke approach to Google Product Listing Ads (PLAs) is a recipe for margin erosion and missed opportunities. Success hinges on a nuanced understanding of […]
How White Label Agencies Forged a Stronger Digital Marketing Community The digital marketing landscape is a dynamic and ever-evolving ecosystem. What started as basic website optimization has blossomed into a complex web of strategies, technologies, and specializations. For smaller digital agencies striving to offer comprehensive solutions to their clients, keeping pace with this rapid evolution […]
How Maine Public Leveraged Google Ad Grants to Cultivate a New Audience Introduction: In the competitive media consumption landscape, public radio stations face the ongoing challenge of attracting new listeners while retaining their existing audience. A strong brand, like that of NPR, provides a solid foundation, but reaching beyond the established listener base requires a […]
Small Business Marketing on a Budget Running a small business can be an adventure, but navigating the ever-evolving marketing landscape can feel overwhelming, especially with limited resources. You’re not alone. We hear it all the time: “What’s the best marketing strategy for my small business?” The answer isn’t a one-size-fits-all solution but a multi-faceted approach […]
In today’s digital landscape, online advertising is indispensable for business growth. However, a crucial step often overlooked is business verification. Being in “good standing” with significant platforms like Google, Meta, and others isn’t just a formality; it’s your gateway to unlocking the full potential of your online advertising efforts. Imagine this: your ads reach a […]
Navigating Local Search and Expert Help As a small business owner, you’re constantly seeking ways to grow your customer base and increase revenue. In today’s digital age, the question inevitably arises: “Is SEO worth it for my business?” At Centrus Digital, we’ve helped numerous small businesses like yours navigate the complexities of online visibility, and […]
How Local Partnerships Helped The Birchtree Center Expand Its Reach Introduction: Nonprofit organizations often face unique marketing challenges. Limited budgets, a diverse audience, and the struggle to accurately represent a complex mission can make it difficult to reach the right people. This case study explores how a strategic partnership between Centrus Digital and Graphic Details, our […]
A Case Study in the Importance of Marketing for Nonprofit Organizations Introduction The Music Hall is a nonprofit arts organization located in Portsmouth, New Hampshire. The Music Hall offers a variety of events and programs, including concerts, comedy shows, literary events, movies, and theater and dance performances. The Music Hall also has a number of […]