Marketing Automation Marketing Best Practices To The Point

How Multiple Scoring Categories Can Work for You

Being able to track prospect engagement is a powerful tool utilized by many Pardot users. Multiple scoring categories allow individuals to score prospects based on more than one product or lines of business. These scores can be used to determine where a prospect is in the buying process. It can also create insight into which […]

B2B Marketing Marketing Best Practices Pardot Personalization

Scoring Categories: Taking Your Pardot Scoring to the Next Level

Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a prospect interacts with your website, emails, whitepapers, or any marketing asset, you can add to or subtract from their overall score.  However, Pardot offers a way […]

B2B Marketing Email Marketing Marketing Marketing Automation Marketing Best Practices

Getting the Most out of Pardot: Evaluating Prospects

One of Pardot’s key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman’s terms, score evaluates how much a customer likes your company. A grade is the opposite: it estimates how much you’ll like a customer. To identify which customers will be a good […]

Data Marketing Marketing Best Practices To The Point

Data-Driven Marketing Is Driving More Revenues

Spending on data-driven marketing efforts is also going up Original article posted on eMarketer Marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. According to August research, this upward track is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) […]

B2B Marketing Funny Marketing Best Practices To The Point

Actionable Data: The Marketing Hero’s Sidekick

On a moonlit night, a silhouette is perched on a rooftop, surveying the streets below. Suddenly, their target appears! The figure winds up and hurls a crumpled paper at the target, hitting them squarely in the head. As the figure runs off, the target opens the paper to read, “Attend our webinar next Tuesday, beloved […]

Database Management Marketing Best Practices To The Point

The 3 Steps to Effective Email Marketing

Effective email marketing starts with the understanding that you can’t send every campaign to everyone on your list – well, you can, but you shouldn’t. There is just too much going on in your recipients’ inboxes and in their online experiences. A sloppy campaign without a specific target will become part of the din. If you want […]

Email Marketing Marketing Best Practices

Email Marketing: The ROI King

Some exciting numbers have come in around the usage and value of email marketing for businesses… makes you wonder why anyone is saying email is dead, no? Check out the details here: How Much Revenue Does Email Drive? Research suggests email marketing beats just about everything for ROI Email is a tried and true digital […]

B2B Marketing B2C Marketing Marketing Best Practices SEO

Staying Visible with Great SEO

Everyone knows by now that SEO is important. “Yes, we get it,” they say. But when it comes time to improve rankings, even those familiar with SEO’s importance have a hard time picking a starting point. The key is to remember the four fundamental pillars that hold up today’s rankings: Content Mobile Responsiveness Tidy Code […]

B2B Marketing B2C Marketing Calls to Action Email Marketing Marketing Marketing Best Practices Personalization

Industry Spotlight: How Education Leads Tell You They’re Ready

The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds especially true for nontraditional education leads; they know they need to further their professional development, but it’s very easy for them to put it off until […]

B2B Marketing B2C Marketing Database Management Marketing Marketing Best Practices Personalization

Industry Spotlight: Nurturing Higher Education Leads

Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right nurturing process for their new and existing education leads. But there are a few different points in the lead’s lifecycle that need to be addressed before you even […]