From Digital Doorway to Potential Dead End in the Evolving World of Online Engagement For those who’ve been involved in the digital marketing landscape for a couple of decades or more, the “Contact Us” button holds a certain nostalgic charm. In the early days of internet advertising, it was often the primary, and surprisingly effective, […]
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In today’s digital landscape, online advertising is indispensable for business growth. However, a crucial step often overlooked is business verification. Being in “good standing” with significant platforms like Google, Meta, and others isn’t just a formality; it’s your gateway to unlocking the full potential of your online advertising efforts. Imagine this: your ads reach a […]
Being able to track prospect engagement is a powerful tool utilized by many Pardot users. Multiple scoring categories allow individuals to score prospects based on more than one product or lines of business. These scores can be used to determine where a prospect is in the buying process. It can also create insight into which […]
Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a prospect interacts with your website, emails, whitepapers, or any marketing asset, you can add to or subtract from their overall score. However, Pardot offers a way […]
One of Pardot’s key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman’s terms, score evaluates how much a customer likes your company. A grade is the opposite: it estimates how much you’ll like a customer. To identify which customers will be a good […]
Spending on data-driven marketing efforts is also going up Original article posted on eMarketer Marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. According to August research, this upward track is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) […]
On a moonlit night, a silhouette is perched on a rooftop, surveying the streets below. Suddenly, their target appears! The figure winds up and hurls a crumpled paper at the target, hitting them squarely in the head. As the figure runs off, the target opens the paper to read, “Attend our webinar next Tuesday, beloved […]
Effective email marketing starts with the understanding that you can’t send every campaign to everyone on your list – well, you can, but you shouldn’t. There is just too much going on in your recipients’ inboxes and in their online experiences. A sloppy campaign without a specific target will become part of the din. If you want […]
Some exciting numbers have come in around the usage and value of email marketing for businesses… makes you wonder why anyone is saying email is dead, no? Check out the details here: How Much Revenue Does Email Drive? Research suggests email marketing beats just about everything for ROI Email is a tried and true digital […]
Everyone knows by now that SEO is important. “Yes, we get it,” they say. But when it comes time to improve rankings, even those familiar with SEO’s importance have a hard time picking a starting point. The key is to remember the four fundamental pillars that hold up today’s rankings: Content Mobile Responsiveness Tidy Code […]