Email Marketing

August 15, 2017

Getting the Most out of Pardot: Evaluating Prospects

One of Pardot’s key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman’s terms, score […]
June 16, 2015

Industry Spotlight: How Education Leads Tell You They’re Ready

The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them […]