Email Marketing Marketing Automation Uncategorized

What is Marketing Automation?

It’s a common story that a company has plenty of leads, and yet somehow doesn’t end up with plenty of sales. You know they’re dropping off somewhere, but you don’t know where, so you can’t fix the problem. Marketing automation (MA) helps you distinguish the pieces of your sales process, and shows you exactly where […]

Database Management Email Marketing Marketing Automation Pardot To The Point

Reducing Automation Rules: A Pardot Hack

Did you know that you can add prospects to a list based on their responses-without automation rules? Is your Pardot account flooded with dozens of similar automation rules? Automation rules that take action based on field values? If so, this hack will come in handy. When using a Pardot form, select a field to edit, […]

Data Database Management Email Marketing Marketing Automation Pardot To The Point

Cleaning Bad Data Fields

[vc_row][vc_column][vc_column_text] Cleaning up bad data fields: Have you ever gone into your Pardot instance, only to discover hundreds of sync errors to Salesforce that are preventing your Sales Qualified Leads from actually making their way to sales? If so, you are certainly not alone! Bad data fields are everywhere. There are, of course, many reasons […]

B2B Marketing Email Marketing Marketing Marketing Automation Marketing Best Practices

Getting the Most out of Pardot: Evaluating Prospects

One of Pardot’s key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman’s terms, score evaluates how much a customer likes your company. A grade is the opposite: it estimates how much you’ll like a customer. To identify which customers will be a good […]

Email Marketing

Simple Ways to Improve Your Email Open & Click-through Rates

We all get emails that we scroll right through or don’t even bother opening.  I’ve even seen people delete emails before opening them.  In the digital world of junk emails, how do you get your emails to stand out? Provide a clear, concise, and intriguing subject line.  The subject line should state exactly what the […]

Email Marketing

4 Tips on Writing Compelling Email Content

In today’s growing digital world, emails are one of the most efficient ways to reach your customers.  When it comes to email marketing, you can have the best email templates with amazing graphics, but that means nothing if you don’t have well-written email content. Here are four basics to writing captivating emails: Focus on benefits, […]

Email Marketing Marketing Best Practices

Email Marketing: The ROI King

Some exciting numbers have come in around the usage and value of email marketing for businesses… makes you wonder why anyone is saying email is dead, no? Check out the details here: How Much Revenue Does Email Drive? Research suggests email marketing beats just about everything for ROI Email is a tried and true digital […]

B2B Marketing B2C Marketing Calls to Action Email Marketing Marketing Marketing Best Practices Personalization

Industry Spotlight: How Education Leads Tell You They’re Ready

The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds especially true for nontraditional education leads; they know they need to further their professional development, but it’s very easy for them to put it off until […]

Email Marketing Marketing Best Practices Personalization

It’s 2015 – Get Personal!

Your business should be employing personalized marketing strategies and technologies to stay competitive in 2015. To keep up with current marketing trends, you need to use data to craft custom user experiences. Why? Here are two of the biggest takeaways from an article called Why Personalized Marketing Will Dominate in 2015: Personalized emails have a […]

B2B Marketing Email Marketing Marketing Automation Marketing Best Practices

It Really Works! Email Marketing Success Stories, pt 2 of 2

You’re reading Email Marketing Success Stories, pt 2 of 2 where we will discuss how automated marketing played a key role in improving Workforce’s sales process. To read part one about Salesforce and how an email redesign improved their lead generation, click here. In “Success Stories: Part 1” a business improved lead generation through a more […]