B2B Marketing Marketing Best Practices Pardot Personalization

Scoring Categories: Taking Your Pardot Scoring to the Next Level

Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a prospect interacts with your website, emails, whitepapers, or any marketing asset, you can add to or subtract from their overall score.  However, Pardot offers a way […]

B2B Marketing B2C Marketing Calls to Action Email Marketing Marketing Marketing Best Practices Personalization

Industry Spotlight: How Education Leads Tell You They’re Ready

The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds especially true for nontraditional education leads; they know they need to further their professional development, but it’s very easy for them to put it off until […]

B2B Marketing B2C Marketing Database Management Marketing Marketing Best Practices Personalization

Industry Spotlight: Nurturing Higher Education Leads

Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right nurturing process for their new and existing education leads. But there are a few different points in the lead’s lifecycle that need to be addressed before you even […]

Email Marketing Marketing Best Practices Personalization

It’s 2015 – Get Personal!

Your business should be employing personalized marketing strategies and technologies to stay competitive in 2015. To keep up with current marketing trends, you need to use data to craft custom user experiences. Why? Here are two of the biggest takeaways from an article called Why Personalized Marketing Will Dominate in 2015: Personalized emails have a […]