Database Management Marketing Best Practices To The Point

The 3 Steps to Effective Email Marketing

Effective email marketing starts with the understanding that you can’t send every campaign to everyone on your list – well, you can, but you shouldn’t. There is just too much going on in your recipients’ inboxes and in their online experiences. A sloppy campaign without a specific target will become part of the din. If you want […]

B2B Marketing B2C Marketing Content Marketing Social Media

Keeping Social Media Social

When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important than the percent who click on your links, reply to your tweets, post on your page, and ultimately buy from you. Choose Your Platform One of […]