Spending on data-driven marketing efforts is also going up Original article posted on eMarketer Marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. According to August research, this upward track is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) […]
Tag: profitability
2014 has seen a definite shift towards customer retention, with the majority of small businesses planning on spending most of their advertising budget on customer retention. It’s no secret that existing customers pay more, and that growing an old customer is a more profitable activity than attracting a new one. We think it’s a smart move, […]