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7 Simple Steps to Improve Your Local SEO

You’ve probably heard of the term SEO, especially when it’s thrown around in marketing. But what does it stand for? What does it mean? And why is local SEO what matters most for your small business? SEO stands for Search Engine Optimization, which is the process of improving traffic to your website. This can mean […]

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What is Marketing Automation?

It’s a common story that a company has plenty of leads, and yet somehow doesn’t end up with plenty of sales. You know they’re dropping off somewhere, but you don’t know where, so you can’t fix the problem. Marketing automation (MA) helps you distinguish the pieces of your sales process, and shows you exactly where […]