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Data Marketing Marketing Best Practices To The Point

Data-Driven Marketing Is Driving More Revenues

Spending on data-driven marketing efforts is also going up Original article posted on eMarketer Marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. According to August research, this upward track is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) […]

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B2B Marketing B2C Marketing

The Power of Influencers, and Why That Email Newsletter Matters

More and more recent studies have confirmed what many of us already know: the influencing power of peers.¬†70% of people¬†trust friends and family most when it comes to recommendations. Why would you target anybody else? If you are looking for bang for your buck, target the real tastemakers: your own real, happy customers. Think to […]