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Is SEO Worth It for Small Businesses?

Navigating Local Search and Expert Help As a small business owner, you’re constantly seeking ways to grow your customer base and increase revenue. In today’s digital age, the question inevitably arises: “Is SEO worth it for my business?” At Centrus Digital, we’ve helped numerous small businesses like yours navigate the complexities of online visibility, and […]

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The Music Hall

A Case Study in the Importance of Marketing for Nonprofit Organizations Introduction The Music Hall is a nonprofit arts organization located in Portsmouth, New Hampshire. The Music Hall offers a variety of events and programs, including concerts, comedy shows, literary events, movies, and theater and dance performances. The Music Hall also has a number of […]

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Mythbusting the “Best”: Finding Your Perfect Digital Marketing FitĀ 

The Search for “best digital marketing agency” Forget awards and accolades – the “best” digital marketing agency is the one that perfectly aligns with your unique business goals. While there’s no magic bullet to being the best, smaller, boutique agencies can offer some distinct advantages, especially when it comes to fresh perspectives and personalized attention. […]

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What is a better fit, a small digital marketing agency or large one?

Iā€™m never comfortable with calling our agency as small outfit. We have many years of experience in the business, and when it comes to thinking the best marketing approach for our clients, we like to think big! So instead, I prefer to call ourselves as a boutique marketing agency, but of course that has challenges […]

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How Much Should Your SEO Cost?

Cash In On Your Organic Search With Google What if I told you there is an easier way to reach the top of the search bar on Google? And, better yet, what if I told you that this would bring visitors to your website who are actively looking for your product or services? Now I […]

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Social Media: Every Digital Marketer’s Secret Weapon

When it comes to social media itā€™s not enough to just post content, you must actively engage your audience. The number of fans or followers you have isn’t nearly as important as the percentage of people clicking on your links, replying to your tweets, posting on your page, or commenting on your pictures. More studies […]

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Advertising in a Cookie-less World

From the start, website analytics has given marketing organizations the ability to go behind the scenes to find out what happens when a visitor enters a website. Early analytics products used ā€œcookiesā€ along with JavaScript technologies for tracking individual user browsing. This was a widely accepted practice in collecting anonymized data, but some services went […]

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7 Simple Steps to Improve Your Local SEO

Youā€™ve probably heard of the term SEO, especially when itā€™s thrown around in marketing. But what does it stand for? What does it mean? And why is local SEO what matters most for your small business? SEO stands for Search Engine Optimization, which is the process of improving traffic to your website. This can mean […]

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Actionable Data: The Marketing Heroā€™s Sidekick

On a moonlit night, a silhouette is perched on a rooftop, surveying the streets below. Suddenly, their target appears! The figure winds up and hurls a crumpled paper at the target, hitting them squarely in the head. As the figure runs off, the target opens the paper to read, ā€œAttend our webinar next Tuesday, the […]

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Supporting Your Employeesā€™ Activism & Social Awareness

In todayā€™s atmosphere, workers want to be at a company that not only supports their values but that allows them to be actively involved. 75% of Millennials would take a pay cut to work for a socially responsible company. Just last summer, Wayfair employees protested against migration detention and the companyā€™s business deal to supply […]