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How to Pull Off Multi-Brand Website Redesign

New Website Alert! We’ve been hard at work creating a new look for the Formtek Group’s site, and it’s ready to show off to the masses. Visit www.formtekgroup.com and tell us what you think of the website redesign! The Project Formtek is a group made up of several well-known metal forming equipment brands that have […]


Why is marketing important for nonprofit organizations

Digital Marketing is crucial for Nonprofits to help their cause mission. Traditional marketing methods, such as print postcards, are becoming very ineffective from the shift in people's attention. The following are key benefits in the digital approach:

  • Reach: The vast majority of people spend a significant amount of time online. Digital marketing allows nonprofits to reach a much wider audience than traditional methods.
  • Cost-Effectiveness: Compared to print or television advertising, digital marketing can be much more budget-friendly, especially for nonprofits with limited resources.
  • Targeting: Digital tools allow you to target specific demographics, interests, and locations, ensuring your message reaches the people most likely to support your cause.
  • Engagement: Digital platforms offer opportunities for two-way communication and engagement with supporters, fostering a stronger sense of community.
  • Measurable Results: Digital marketing provides detailed analytics, allowing you to track the success of your campaigns and make adjustments as needed.

Tips for Success:

  • Develop a Digital Marketing Plan: Outline your goals, target audience, strategies, and budget.
  • Stay Consistent: Regularly update your website and social media channels with fresh content.
  • Engage with Your Audience: Respond to comments and messages, and foster a sense of community.
  • Collaborate with Others: Partner with other nonprofits, influencers, and businesses to expand your reach.
  • Stay Up-to-Date: The digital landscape is constantly evolving, so stay informed about the latest trends and best practices.

By implementing these digital marketing strategies, your nonprofit can increase awareness, engage supporters, and ultimately achieve its mission more effectively.

Read Our Blog About Centrus Digital as a Boutique Marketing Agency

How can the Google Grant help our nonprofit

The Google Ad Grant can be a game-changer for nonprofits, providing them with up to $10,000 per month in free Google Ads advertising. This allows nonprofits to:

  • Reach a wider audience: Their message can be seen by people actively searching for information related to their cause, potentially leading to new supporters, volunteers, and donors.
  • Increase website traffic: More visitors to their website means more opportunities to educate people about their mission, showcase their impact, and encourage engagement.
  • Raise awareness: The grant helps nonprofits highlight important issues, promote their programs, and build a stronger online presence.
  • Drive action: Nonprofits can use the grant to encourage donations, volunteer sign-ups, event registrations, and other key actions that support their mission.
  • Level the playing field: For nonprofits with limited marketing budgets, the Google Ad Grant offers a cost-effective way to compete with larger organizations for attention online.

Essentially, the Google Ad Grant empowers nonprofits to amplify their message, connect with more people, and ultimately make a greater impact in the world. Let an expert get the full value of $10,000 a month in paid ads for FREE!

Read Our Blog About Centrus Digital as a Boutique Marketing Agency

How can a local marketing agency help a nonprofit?

Defined as the top of funnel in marketing. These are the folks unaware of mission or cause of your nonprofit and the key value they provide to the local or greater community. A marketing agency can help with the following:

  • Expanding Reach and Engagement
    • Digital Marketing: Agencies can leverage digital channels to reach a wider audience. This includes leverage the Google Grant along with search engine optimization (SEO) to improve online visibility. The Google Grant ads can target specific demographics, and generate call to actions for email marketing to nurture relationships with supporters.
    • Social Media Marketing: Agencies can help nonprofits harness the power of social media to engage with their audience, build community, and promote their cause during fundraising. They can develop strategies for content creation, community management, and social media advertising.
  • Optimizing Fundraising Efforts
    • Donor Acquisition and Retention: Agencies can help nonprofits develop strategies to attract new donors and cultivate relationships with existing ones. This may involve creating targeted campaigns, optimizing donation pages, and implementing donor management systems.
    • Fundraising Campaign Support: Agencies can provide expertise in planning and executing fundraising campaigns, including online campaigns, events, and peer-to-peer fundraising initiatives.
  • Measuring and Refining Strategies
    • Data Analysis: Agencies can track and analyze marketing data to measure the effectiveness of campaigns and identify areas for improvement. This data-driven approach helps nonprofits optimize their strategies and maximize their impact.
    • Reporting and Transparency: Agencies can provide regular reports on marketing performance, demonstrating the return on investment and ensuring transparency for stakeholders.

Read Our Blog About Centrus Digital as a Boutique Marketing Agency