Marketing Automation

August 15, 2017
Published by Centrus on August 15, 2017
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Getting the Most out of Pardot: Evaluating Prospects

One of Pardot’s key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman’s terms, score […]
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May 26, 2015
Published by Centrus on May 26, 2015
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It Really Works! Email Marketing Success Stories, pt 2 of 2

You’re reading Email Marketing Success Stories, pt 2 of 2 where we will discuss how automated marketing played a key role in improving Workforce’s sales process. […]
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April 28, 2015
Published by Centrus on April 28, 2015
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Closing the Deal: Finding Your Marketing Qualified Leads

Effective marketing is personal, which means you want to know a lot about the consumers you are targeting. Typically, this means being familiar with buyer persona: […]
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How does Centrus Digital's hyper-targeting approach in Google Ads improve campaign performance?

Centrus Digital's hyper-targeting approach in Google Ads improves campaign performance by:

  • Increasing Ad Relevance: Showing ads to a highly targeted audience increases the relevance of your ads, leading to higher click-through rates (CTR).
  • Improving Conversion Rates: Targeting users who are more likely to be interested in your products or services results in higher conversion rates.
  • Reducing Wasted Ad Spend: By focusing on a specific audience, you minimize wasted ad spend on irrelevant clicks.
  • Maximizing ROI: Higher CTR and conversion rates, combined with reduced wasted spend, lead to a better return on investment (ROI).
  • Providing Detailed Analytics: Hyper-targeting allows for granular tracking and analysis of campaign performance, enabling continuous optimization.
  • Improving the quality score: Highly targeted ads lead to better quality scores within google ads.

Just request more case studies on how this would apply to your campaigns.

Which is an example of geofencing marketing, and how does Centrus Digital implement it for local businesses?

An example of geofencing marketing is displaying ads to users who enter a specific geographic area, such as a competitor's store or a local event. Centrus Digital implements geofencing marketing for local businesses by:

  • Defining Custom Geofences: Setting up virtual boundaries around specific locations, such as a store, event venue, or competitor's location.
  • Targeting Mobile Users: Displaying ads to users who enter the defined geofence on their mobile devices.
  • Promoting Location-Specific Offers: Showing ads with promotions or discounts relevant to the geofenced area.
  • Tracking Conversions: Measuring the effectiveness of geofencing campaigns by tracking conversions that occur within the targeted area.
  • Utilizing Radius Targeting: Targeting an exact radius around a location.
  • Targeting specific addresses: Targeting specific addresses that are relevant to the clients business.

For example, a restaurant can geofence a nearby event to attract attendees with special offers, or a retail store can geofence a competitor's location to capture potential customers.

What is an example of targeted advertising, and how does Centrus Digital use it in Google Ads?

An example of targeted advertising is showing ads to users based on their specific interests, demographics, or online behavior. In Google Ads, Centrus Digital utilizes these hyper-targeting techniques to:

  • Reach Specific Demographics: Target ads to users based on age, gender, income, and other demographic factors.
  • Leverage Interest-Based Targeting: Show ads to users who have demonstrated interest in specific topics or products.
  • Implement Remarketing: Display ads to users who have previously interacted with your website or ads.
  • Utilize In-Market Audiences: Target users who are actively researching or comparing products and services in your industry.
  • Custom Intent Audiences: Target users based on very specific keywords that the user is searching for.
  • Location Targeting: Target users based on their physical location, including geofencing and radius targeting.
  • Contextual Targeting: Display ads on websites and apps related to your products or services.
  • Device Targeting: Target users based on the device they are using.

These techniques ensure that your ads are shown to the most relevant audience, maximizing your ROI.