B2B Marketing Marketing Best Practices Pardot Personalization

Scoring Categories: Taking Your Pardot Scoring to the Next Level

Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a prospect interacts with your website, emails, whitepapers, or any marketing asset, you can add to or subtract from their overall score.  However, Pardot offers a way […]