Great blog on using social media in the B2B industry on Pardot! As a B2B company, this was a useful read for us on using Twitter, staying updated on social media, and sending out swag. B2B Social Media Magic: 3 Ways to Connect with Your Customers It’s time to talk about the elephant in the room: Social […]
Category: Social Media
The verdict is in! Facebook and Pinterest earn the highest scores among marketers for the greatest return on investment on their respective advertising platforms. See the results below: Ad Execs Give Facebook Highest Grades For Social Ad Effectiveness But there’s room for improvement among all social networks Paid advertising on social media properties is delivering a […]
When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important than the percent who click on your links, reply to your tweets, post on your page, and ultimately buy from you. Choose Your Platform One of […]
There are a lot of good reasons to outsource social media, (and some not so great reasons not to). Social media is a large animal with some capabilities that are not readily apparent to a casual or amateur user. An agency can help you make the most of these channels as drivers of business and […]
If you’re new to social media posting (nothing to be ashamed of) there are some important things to keep in mind when posting for a business page: How to post on social media: Social media is primarily for customer retention: Most of your social media connections are people that know your brand already. Speak […]
We’ll save you the suspense, when it comes to social media better engagement is hands down more preferable. You can buy followers, or likes, or whatever opt-in you want, but each of those opt in’s has to correspond to a person that either talks positively about you or continually buys your product. This is especially important […]