Spending on data-driven marketing efforts is also going up Original article posted on eMarketer Marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. According to August research, this upward track is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) […]
Tag: education leads
The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds especially true for nontraditional education leads; they know they need to further their professional development, but it’s very easy for them to put it off until […]
Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right nurturing process for their new and existing education leads. But there are a few different points in the lead’s lifecycle that need to be addressed before you even […]