Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a prospect interacts with your website, emails, whitepapers, or any marketing asset, you can add to or subtract from their overall score. However, Pardot offers a way […]
Category: B2B Marketing
One of Pardot’s key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman’s terms, score evaluates how much a customer likes your company. A grade is the opposite: it estimates how much you’ll like a customer. To identify which customers will be a good […]
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How to Define Your Target Market
We talked about common content marketing mistakes in last week’s blog post, all of which touch on identifying and understanding your buyer personas. You want to figure this out so you can finally form targeted marketing strategies to increase your client base. But how do you even begin to figure out your target audience? The […]
Content marketing has become the new trend—and it looks like it will stick. I mean, what business wouldn’t want a strategy that costs 62% less than outbound marketing but generates 3x more leads? With 88% of B2B marketers using content marketing, make sure you are among the ones who do not make the following common […]
Great blog on using social media in the B2B industry on Pardot! As a B2B company, this was a useful read for us on using Twitter, staying updated on social media, and sending out swag. B2B Social Media Magic: 3 Ways to Connect with Your Customers It’s time to talk about the elephant in the room: Social […]
5 B2B Marketing Hacks for Small Teams If you are or ever have worked on a small marketing team then you know that nowhere will you find the same kind of insanely driven, dynamic passion to do all the things. And while there are definitely some perks to being on a small marketing team, small […]
The Top Digital Channels for Generating B2B Leads B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave. The report was based on data from a survey conducted in November and December 2016 of 179 B2B marketers in the United […]
Exeter, N.H., Jan. 20, 2016 – To The Point Marketing Agency (TTPM) is now a Certified Agency Partner with Pardot, the leading marketing automation software provider, under a long-term partnership arrangement. TTPM, based in Exeter N.H., is a full-service marketing agency specializing in B2B data-driven digital strategies and solutions. Pardot, based in Atlanta, GA, is the cloud marketing […]
On a moonlit night, a silhouette is perched on a rooftop, surveying the streets below. Suddenly, their target appears! The figure winds up and hurls a crumpled paper at the target, hitting them squarely in the head. As the figure runs off, the target opens the paper to read, “Attend our webinar next Tuesday, beloved […]
Everyone knows by now that SEO is important. “Yes, we get it,” they say. But when it comes time to improve rankings, even those familiar with SEO’s importance have a hard time picking a starting point. The key is to remember the four fundamental pillars that hold up today’s rankings: Content Mobile Responsiveness Tidy Code […]