January 16, 2018
Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. […]
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August 15, 2017
One of Pardot’s key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman’s terms, score […]
June 19, 2017
We talked about common content marketing mistakes in last week’s blog post, all of which touch on identifying and understanding your buyer personas. You want to […]
June 12, 2017
Content marketing has become the new trend—and it looks like it will stick. I mean, what business wouldn’t want a strategy that costs 62% less than […]
April 10, 2017
Great blog on using social media in the B2B industry on Pardot! As a B2B company, this was a useful read for us on using Twitter, staying updated […]
March 27, 2017
5 B2B Marketing Hacks for Small Teams If you are or ever have worked on a small marketing team then you know that nowhere will you […]
March 14, 2017
The Top Digital Channels for Generating B2B Leads B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating […]
January 20, 2016
Exeter, N.H., Jan. 20, 2016 – To The Point Marketing Agency (TTPM) is now a Certified Agency Partner with Pardot, the leading marketing automation software provider, […]
November 18, 2015
On a moonlit night, a silhouette is perched on a rooftop, surveying the streets below. Suddenly, their target appears! The figure winds up and hurls a […]