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Database Management Email Marketing Marketing Automation Pardot To The Point

Reducing Automation Rules: A Pardot Hack

Did you know that you can add prospects to a list based on their responses-without automation rules? Is your Pardot account flooded with dozens of similar automation rules? Automation rules that take action based on field values? If so, this hack will come in handy. When using a Pardot form, select a field to edit, […]

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Data Database Management Email Marketing Marketing Automation Pardot To The Point

Cleaning Bad Data Fields

[vc_row][vc_column][vc_column_text] Cleaning up bad data fields: Have you ever gone into your Pardot instance, only to discover hundreds of sync errors to Salesforce that are preventing your Sales Qualified Leads from actually making their way to sales? If so, you are certainly not alone! Bad data fields are everywhere. There are, of course, many reasons […]

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B2B Marketing Marketing Best Practices Pardot Personalization

Scoring Categories: Taking Your Pardot Scoring to the Next Level

Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a prospect interacts with your website, emails, whitepapers, or any marketing asset, you can add to or subtract from their overall score.  However, Pardot offers a way […]