Marketing Automation To The Point

Marketing Automation for SMBs

Marketing automation is essential to business growth and success.  It can be used to manage multiple channels like social media, email marketing, and content marketing more efficiently. You should consider marketing automation if: Your website has heavy traffic, and you are not converting enough leads. You cannot keep up with marketing tasks. You can no […]

Data Marketing Marketing Best Practices To The Point

Data-Driven Marketing Is Driving More Revenues

Spending on data-driven marketing efforts is also going up Original article posted on eMarketer Marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 in the US. According to August research, this upward track is expected to continue into Q3. In July 2016, Direct Marketing Association (DMA) […]

B2C Marketing Content Marketing Email Marketing

Not Your Grandma’s Grandma: More Seniors Go Online

The stereotype of the technology-hating senior may be even more bunk than everyone thought. Seniors are adapting to the internet pretty well, with more than 59% online and 71% of those going online every day. That’s right, seniors are and have been online in a big way. What’s more interesting is that higher-income seniors, often targeted by […]