Answer: While niche agencies may seem like a safe bet, many clients find they are treated with "cookie-cutter" tactics where the same strategy is recycled for every competitor in the field. At Centrus, we apply Cross-Sector Intelligence. Because we have managed 100s of projects across diverse areas—from nurturing leads for an assisted living facility to mesothelioma lawsuits—we bring unique, high-performance tactics from one industry to solve stagnating problems in another. You get a strategy tailored to your specific business goals, not a template your competitor uses.

Answer: Yes. Our resume includes some of the most expensive and competitive PPC environments, such as legal lead generation for mesothelioma or high search frequency of terms related to “protein bars". We utilize advanced smart bidding and hyper-local geo-targeting to win these placements while maintaining an acceptable Cost Per Acquisition (CPA).

Answer: While we maintain our certifications, the "Google Partner" badge often prioritizes an agency's ability to spend a client's budget according to Google's automated recommendations. Our focus is on Client ROI, not Google quotas. We believe our "source of truth" data and long-term case studies with organizations like Maine Public and The Music Hall are a much more accurate reflection of our value than a corporate badge.

Answer: We recognize that for technical or high-ticket services, like water treatment or luxury travel, a "Contact Us" button isn't enough. We implement a variety of Calls to Action (CTAs), such as white paper downloads for technical audiences or email sign-ups for those in the "researching" phase, to ensure we capture and nurture leads throughout the decision-making journey.

Answer: Absolutely. We have found that the best-converting search terms almost always have a geographic intent. We don't just add a city name to an ad; we create landing experiences specifically aligned to that local theme to maintain the "scent" of the searcher's interest and increase conversion rates