Hyper-Targeting

Cut Your Costs and Improve Your Conversions with Hyper-Targeting

improve your advertising campaigns

So What Is Hyper-Targeting Advertising Exactly?

Just like an invitation to an event requires a “who, what, where, why, and when,” so does a successful advertisement. Hyper-targeting allows us to uncover the “where” by leveraging a wide range of data about the who.

Hyper-Targeting is conducted through a proprietary methodology that allows us to ethically pinpoint an extremely specific portion of the population based on criteria relevant to your organization. Thousands of data points are analyzed – from income and census data to environmental patterns, local trends and events, and even your existing customer base. This information is then consolidated into a single, actionable heatmap that shows us where to focus your marketing efforts and where the highest probability of untapped leads are.

Save Money

By focusing on the right audience, you can spend less to convert them. We consistently see a higher ROI once Hyper-Targeting is implemented.

Improve Targeting

Hyper-Targeting creates a heatmap that will show you exactly where your advertising efforts should be focused.

Privacy-Conscious

Hyper-Targeting is well ahead of the privacy curve, is completely anonymous, and does not infringe on consumer data privacy. This is not the creepy Facebook sock ad that shows up 10 minutes after you were telling your mom you need more!

Limitless potential

Any business decision that is dependent upon where can be supported through Hyper-Targeting. Whether you need to find a new business location or develop a direct mailing list, we can help.

Wait, there’s more!

Hyper-Targeting can be implemented on any search engine marketing campaign. And, its specificity allows organizations to break down their advertising efforts to the neighborhood level. Clients will see a marked reduction in cost and a higher ROI by such informed targeting. Advertisements will no longer be wasted in less productive areas – the days of sending out lawn care ads to renters are over!

The bottom line – more connections, more efficiently, and we can help you do it.

Common Question of what is Targeted or Hyper-targeted Advertising

What is an example of targeted advertising, and how does Centrus Digital use it in Google Ads?

An example of targeted advertising is showing ads to users based on their specific interests, demographics, or online behavior. Read more…

Which is an example of geofencing marketing, and how does Centrus Digital implement it for local businesses?

An example of geofencing marketing is displaying ads to users who enter a specific geographic area, such as a competitor’s store or a local event Read more…

How does Centrus Digital’s hyper-targeting approach in Google Ads improve campaign performance?

Centrus Digital’s hyper-targeting approach in Google Ads improves campaign performance by: Read more…

There’s nothing wrong with free information!

We encourage you to contact us for more information about our services and discuss how we can help. Our team is responsive and can communicate through whichever channel works best for you.

How does Centrus Digital's hyper-targeting approach in Google Ads improve campaign performance?

Centrus Digital's hyper-targeting approach in Google Ads improves campaign performance by:

  • Increasing Ad Relevance: Showing ads to a highly targeted audience increases the relevance of your ads, leading to higher click-through rates (CTR).
  • Improving Conversion Rates: Targeting users who are more likely to be interested in your products or services results in higher conversion rates.
  • Reducing Wasted Ad Spend: By focusing on a specific audience, you minimize wasted ad spend on irrelevant clicks.
  • Maximizing ROI: Higher CTR and conversion rates, combined with reduced wasted spend, lead to a better return on investment (ROI).
  • Providing Detailed Analytics: Hyper-targeting allows for granular tracking and analysis of campaign performance, enabling continuous optimization.
  • Improving the quality score: Highly targeted ads lead to better quality scores within google ads.

Just request more case studies on how this would apply to your campaigns.

Which is an example of geofencing marketing, and how does Centrus Digital implement it for local businesses?

An example of geofencing marketing is displaying ads to users who enter a specific geographic area, such as a competitor's store or a local event. Centrus Digital implements geofencing marketing for local businesses by:

  • Defining Custom Geofences: Setting up virtual boundaries around specific locations, such as a store, event venue, or competitor's location.
  • Targeting Mobile Users: Displaying ads to users who enter the defined geofence on their mobile devices.
  • Promoting Location-Specific Offers: Showing ads with promotions or discounts relevant to the geofenced area.
  • Tracking Conversions: Measuring the effectiveness of geofencing campaigns by tracking conversions that occur within the targeted area.
  • Utilizing Radius Targeting: Targeting an exact radius around a location.
  • Targeting specific addresses: Targeting specific addresses that are relevant to the clients business.

For example, a restaurant can geofence a nearby event to attract attendees with special offers, or a retail store can geofence a competitor's location to capture potential customers.

What is an example of targeted advertising, and how does Centrus Digital use it in Google Ads?

An example of targeted advertising is showing ads to users based on their specific interests, demographics, or online behavior. In Google Ads, Centrus Digital utilizes these hyper-targeting techniques to:

  • Reach Specific Demographics: Target ads to users based on age, gender, income, and other demographic factors.
  • Leverage Interest-Based Targeting: Show ads to users who have demonstrated interest in specific topics or products.
  • Implement Remarketing: Display ads to users who have previously interacted with your website or ads.
  • Utilize In-Market Audiences: Target users who are actively researching or comparing products and services in your industry.
  • Custom Intent Audiences: Target users based on very specific keywords that the user is searching for.
  • Location Targeting: Target users based on their physical location, including geofencing and radius targeting.
  • Contextual Targeting: Display ads on websites and apps related to your products or services.
  • Device Targeting: Target users based on the device they are using.

These techniques ensure that your ads are shown to the most relevant audience, maximizing your ROI.