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Marketing Automation To The Point

Marketing Automation for SMBs

Marketing automation is essential to business growth and success.  It can be used to manage multiple channels like social media, email marketing, and content marketing more efficiently. You should consider marketing automation if: Your website has heavy traffic, and you are not converting enough leads. You cannot keep up with marketing tasks. You can no […]

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B2B Marketing B2C Marketing Database Management Email Marketing Marketing Marketing Best Practices

How to Conquer Your Direct Marketing Challenges

Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges. You can read all 12, but here are 5 in our own words: Determine Your Audience Start by narrowing down your audience so you know what […]