Effective email marketing starts with the understanding that you can’t send every campaign to everyone on your list – well, you can, but you shouldn’t. There is just too much going on in your recipients’ inboxes and in their online experiences. A sloppy campaign without a specific target will become part of the din. If you want […]
Category: To The Point
We’re very happy to announce the addition of our newest account manager, Romina Barbotsina, to the To The Point Marketing team! Although she’s new to the office, Romina brings a sharp skill set that she’s been developing over the course of her education at UNH Durham and her professional experience in Portsmouth, NH. Romina holds […]
New Website Alert! We’ve been hard at work creating a new look for the Formtek Group’s site, and it’s ready to show off to the masses. Visit www.formtekgroup.com and tell us what you think of the website redesign! The Project Formtek is a group made up of several well-known metal forming equipment brands that have […]
Originally posted on Marketingprofs.com by Laura McGarrity As technology continues shaping the way marketers engage with customers, traditional marketing efforts are being eclipsed by digital marketing platforms and strategies. Digital marketing allows us to understand target audiences, craft content and delivery methods, measure analytics, and strategize for the future in ways never before possible. Companies […]
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Two Marks Are Better Than One
We’ve brought on a couple of new team members onboard, Mark Panicali and Mark Mullaney. After having a little fun yelling, “MARK!” and seeing who answered first, we set them to work in their new positions. First up is Mark Panicali, our new Director of Business Development who will be actively pursuing new clients looking […]
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New Faces at To The Point
Our business is growing, and we’ve grown our staff with it. To better serve our clients we’ve hired excellent new talent that are already hard at work in our new office. Blake Kendrick Blake is a client-oriented kind of guy, and that’s why we picked him. Blake took a Bachelors degree from UNH in psychology […]
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Branding
There’s a saying in improv: How you do what you do is who you are. How you speak, what you look like, what you talk about; these things are important to consumers. This is your Brand, and it can either work for you or against you. An effective Brand adds impact to first impressions and […]
Many companies spend thousands trying to bring the power of marketing automation to bear for their sales team. And why not? Marketing automation is an effective and immensely powerful tool that can augment marketing efforts exponentially. We use it to great effect for our clients at TTP. Most companies that try their hand at implementing […]
The only difference separating effective marketing and blind, hysterical, branded shouting is the effective use data. At TTP, we know how to collect and transform raw data into useful marketing fuel. It’s the wind in our sales, the gas in our car, and the reason we can provide consistent results to our customers. Data is […]
Successful marketing campaigns start by first conceiving and laying out a model of the entire customer experience, from the first web search through the ongoing buying relationship. In the end, that investment in your upfront architecture can result in the perception that your campaign is 90% planning, and 10% execution. While not necessarily an accurate […]