TechStart is a software company that implements an all-in-one technical support system (e.g. support calls, email cases, internal support document creation, etc.) for large businesses. They have been in the software space for less than 3 years, but began struggling with generating leads, due to competition from well-established companies and limited marketing funds. TechStart software […]
Category: To The Point
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Hyper-Personalized Conversations
Who remembers buying a car in the 1990s? I can remember my Dad looking in the newspaper or on TV. Then, the trips to the dealerships started. Long trips, He went to multiple dealerships, spoke to a lot of sales people, drove a lot of cars, got the ‘best deal’ from a few places and […]
Automated email campaigns are an almost-magical tool for handling automatic, dynamic, and time-sensitive email marketing. When used properly, an automated campaign is an adaptable solution for sending personalized emails to a variety of customers. Not only that, but emails sent from an automated campaign are always timely. Automated campaigns can automatically send follow-up emails based […]
Account Based Marketing is the most effective solution for attracting and keeping high-value customers. For a refresher on what exactly ABM is, check out our previous blog post here. Setting up ABM can seem complicated, but it doesn’t have to be. Here are 3 tips for implementing successful ABM campaigns. Deliver Personalized Content Personalized content […]
It might be tempting to blast out sales emails to every prospective customer in your database, but be careful! After acquiring a prospect but before making the sale is a very delicate time. It can be difficult to strike the balance of keeping their attention without scaring them off. Fortunately, the 1-2-3 strategy makes this […]
In the digital world, making a fast first impression is more critical than ever. But if that impression is uninformed or improperly-timed, it can backfire and reflect poorly on you. Interested in reaching prospects faster and more efficiently? Salesforce Engage allows your sales team to stay on top of prospects quickly from any device at […]
My Experience as a Copywriting Intern at TTPM It’s my last week here at TTPM, and here are my final thoughts: On content… I have written several pages of content for our website. I love checking things off lists, so every time I would finish a page, CHECK and it’s done. I quickly learned that […]
Marketing automation is this new tool that thousands of companies are now using, but are they using it correctly? According to Sirius Decisions, over 40% of marketing automation users have less than two years of experience. Lack of expertise and limited training creates challenges to companies, limiting the value of MA practices. If you are […]
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What is Account-Based Marketing?
If you are considering account-based marketing, this is a must read! ABM is making its way as a B2B marketing trend, and it’s crucial to know these basics. Getting Started with Account-Based Marketing: The Checklist Account-Based Marketing has taken the B2B marketing world by storm. Technology has streamlined and optimized the processes needed to implement an […]
What is your digital marketing strategy? According to a 2015 survey, 80% of digital marketing executives at B2B and B2C companies plan to increase their digital marketing budgets over the next 12-18 months. Half of those making increases plan to do so by 5-10%, and 40% plan for 10-25% increases. Part of these marketing budget […]