May 9, 2018
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This […]
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May 2, 2018
TechStart is a software company that implements an all-in-one technical support system (e.g. support calls, email cases, internal support document creation, etc.) for large businesses. They […]
April 25, 2018
Who remembers buying a car in the 1990s? I can remember my Dad looking in the newspaper or on TV. Then, the trips to the dealerships […]
October 11, 2017
Automated email campaigns are an almost-magical tool for handling automatic, dynamic, and time-sensitive email marketing. When used properly, an automated campaign is an adaptable solution for […]
September 27, 2017
Account Based Marketing is the most effective solution for attracting and keeping high-value customers. For a refresher on what exactly ABM is, check out our previous […]
August 30, 2017
It might be tempting to blast out sales emails to every prospective customer in your database, but be careful! After acquiring a prospect but before making […]
July 11, 2017
In the digital world, making a fast first impression is more critical than ever. But if that impression is uninformed or improperly-timed, it can backfire and […]
June 26, 2017
My Experience as a Copywriting Intern at TTPM It’s my last week here at TTPM, and here are my final thoughts: On content… I have written […]
May 30, 2017
Marketing automation is this new tool that thousands of companies are now using, but are they using it correctly? According to Sirius Decisions, over 40% of […]