The only difference separating effective marketing and blind, hysterical, branded shouting is the effective use data. At TTP, we know how to collect and transform raw data into useful marketing fuel. It’s the wind in our sales, the gas in our car, and the reason we can provide consistent results to our customers. Data is […]
Category: Marketing
Americans spend more time on social media than any other internet activity. Your garden-variety internet user clocks in three hours of social media time per day. They browse at work, at home, and increasingly, on the go. This makes social media one of the best ways to stay engaged with your customers and enable your […]
I had just hiked out of the Andes mountains and hobbled into a small town in Peru. A local merchant suggested a competent professional massage and I headed east to find his shop. I walked into disarray and dust. It was a far-cry from the zen-like spas I had experienced in the States. The massage […]
Successful marketing campaigns start by first conceiving and laying out a model of the entire customer experience, from the first web search through the ongoing buying relationship. In the end, that investment in your upfront architecture can result in the perception that your campaign is 90% planning, and 10% execution. While not necessarily an accurate […]
It’s no secret that we love to use customer data as our starting point at To The Point, and it looks like the rest of the marketing world is starting to prioritize collecting, digesting, and understanding customer data just like we do. The more you know about your customers, the better you can tailor your […]
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute originally posted by emarketer.com The right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, […]
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The Marketing Tax Deduction
Tax Day is (thankfully) in our rear-view, but that reminds us: Did you know that marketing expenses geared towards increasing the total number of customers you have can be written off? If not, you’re not alone. More than 27% of small business owners were unaware that certain marketing efforts could be written off. Keep that in mind […]