Marketing Best Practices

June 16, 2015

Industry Spotlight: How Education Leads Tell You They’re Ready

The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them […]
June 15, 2015

Industry Spotlight: Nurturing Higher Education Leads

Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is […]
May 26, 2015

It Really Works! Email Marketing Success Stories, pt 2 of 2

You’re reading Email Marketing Success Stories, pt 2 of 2 where we will discuss how automated marketing played a key role in improving Workforce’s sales process. […]
May 13, 2015

It Really Works! Email Marketing Success Stories, pt 1 of 2

Email Marketing Success Stories, pt 1 of 2: Email Lead Generation Email marketing continues to generate impressive returns: every dollar spent yields an average of around […]
March 31, 2015

How to Conquer Your Direct Marketing Challenges

Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your […]