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White Labels: Engine of Growth? 

How White Label Agencies Forged a Stronger Digital Marketing Community The digital marketing landscape is a dynamic and ever-evolving ecosystem. What started as basic website optimization has blossomed into a complex web of strategies, technologies, and specializations. For smaller digital agencies striving to offer comprehensive solutions to their clients, keeping pace with this rapid evolution […]

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Blog Case Studies

Expanding Reach for Public Radio

How Maine Public Leveraged Google Ad Grants to Cultivate a New Audience Introduction: In the competitive media consumption landscape, public radio stations face the ongoing challenge of attracting new listeners while retaining their existing audience. A strong brand, like that of NPR, provides a solid foundation, but reaching beyond the established listener base requires a […]

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Small Business, Big Impact:

Small Business Marketing on a Budget Running a small business can be an adventure, but navigating the ever-evolving marketing landscape can feel overwhelming, especially with limited resources. You’re not alone. We hear it all the time: “What’s the best marketing strategy for my small business?” The answer isn’t a one-size-fits-all solution but a multi-faceted approach […]

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Blog Marketing Best Practices

Stay in Good Standing

In today’s digital landscape, online advertising is indispensable for business growth. However, a crucial step often overlooked is business verification. Being in “good standing” with significant platforms like Google, Meta, and others isn’t just a formality; it’s your gateway to unlocking the full potential of your online advertising efforts. Imagine this: your ads reach a […]

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Is SEO Worth It for Small Businesses?

Navigating Local Search and Expert Help As a small business owner, you’re constantly seeking ways to grow your customer base and increase revenue. In today’s digital age, the question inevitably arises: “Is SEO worth it for my business?” At Centrus Digital, we’ve helped numerous small businesses like yours navigate the complexities of online visibility, and […]

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Blog Case Studies

Local SEO Case Study

How Local Partnerships Helped The Birchtree Center Expand Its Reach Introduction: Nonprofit organizations often face unique marketing challenges. Limited budgets, a diverse audience, and the struggle to accurately represent a complex mission can make it difficult to reach the right people. This case study explores how a strategic partnership between Centrus Digital and Graphic Details, our […]

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Blog Case Studies

The Music Hall

A Case Study in the Importance of Marketing for Nonprofit Organizations Introduction The Music Hall is a nonprofit arts organization located in Portsmouth, New Hampshire. The Music Hall offers a variety of events and programs, including concerts, comedy shows, literary events, movies, and theater and dance performances. The Music Hall also has a number of […]

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Mythbusting the “Best”: Finding Your Perfect Digital Marketing Fit 

The Search for “best digital marketing agency” Forget awards and accolades – the “best” digital marketing agency is the one that perfectly aligns with your unique business goals. While there’s no magic bullet to being the best, smaller, boutique agencies can offer some distinct advantages, especially when it comes to fresh perspectives and personalized attention. […]

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What is a better fit, a small digital marketing agency or large one?

I’m never comfortable with calling our agency as small outfit. We have many years of experience in the business, and when it comes to thinking the best marketing approach for our clients, we like to think big! So instead, I prefer to call ourselves as a boutique marketing agency, but of course that has challenges […]

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Social Media: Every Digital Marketer’s Secret Weapon

When it comes to social media it’s not enough to just post content, you must actively engage your audience. The number of fans or followers you have isn’t nearly as important as the percentage of people clicking on your links, replying to your tweets, posting on your page, or commenting on your pictures. More studies […]