Why use Granular Google PLA Segmentation and Attribution Analysis? In the relentless arena of highly competitive product offerings, where consumers are empowered by choice and meticulously weigh their options, a generic, broad-stroke approach to Google Product Listing Ads (PLAs) is a recipe for margin erosion and missed opportunities. Success hinges on a nuanced understanding of […]
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Expanding Reach for Public Radio
How Maine Public Leveraged Google Ad Grants to Cultivate a New Audience Introduction: In the competitive media consumption landscape, public radio stations face the ongoing challenge of attracting new listeners while retaining their existing audience. A strong brand, like that of NPR, provides a solid foundation, but reaching beyond the established listener base requires a […]
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Local SEO Case Study
How Local Partnerships Helped The Birchtree Center Expand Its Reach Introduction: Nonprofit organizations often face unique marketing challenges. Limited budgets, a diverse audience, and the struggle to accurately represent a complex mission can make it difficult to reach the right people. This case study explores how a strategic partnership between Centrus Digital and Graphic Details, our […]
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The Music Hall
A Case Study in the Importance of Marketing for Nonprofit Organizations Introduction The Music Hall is a nonprofit arts organization located in Portsmouth, New Hampshire. The Music Hall offers a variety of events and programs, including concerts, comedy shows, literary events, movies, and theater and dance performances. The Music Hall also has a number of […]