The stereotype of the technology-hating senior may be even more bunk than everyone thought. Seniors are adapting to the internet pretty well, with more than 59% online and 71% of those going online every day. That’s right, seniors are and have been online in a big way. What’s more interesting is that higher-income seniors, often targeted by […]
Category: B2C Marketing
More and more recent studies have confirmed what many of us already know: the influencing power of peers. 70% of people trust friends and family most when it comes to recommendations. Why would you target anybody else? If you are looking for bang for your buck, target the real tastemakers: your own real, happy customers. Think to […]
We’ll save you the suspense, when it comes to social media better engagement is hands down more preferable. You can buy followers, or likes, or whatever opt-in you want, but each of those opt in’s has to correspond to a person that either talks positively about you or continually buys your product. This is especially important […]
So someone has built you a fancy new WordPress website, you blog regularly, and you’re careful to use your competitive keywords 2-3 times per post. The promise was that if you did all that, you would see your inbound traffic and your sales skyrocket. But it hasn’t. What gives? Sometimes a state-of-the-art website with carefully […]