When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important than the percent who click on your links, reply to your tweets, post on your page, and ultimately buy from you. Choose Your Platform One of […]
Category: B2B Marketing
The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds especially true for nontraditional education leads; they know they need to further their professional development, but it’s very easy for them to put it off until […]
Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right nurturing process for their new and existing education leads. But there are a few different points in the lead’s lifecycle that need to be addressed before you even […]
You’re reading Email Marketing Success Stories, pt 2 of 2 where we will discuss how automated marketing played a key role in improving Workforce’s sales process. To read part one about Salesforce and how an email redesign improved their lead generation, click here. In “Success Stories: Part 1” a business improved lead generation through a more […]
Email Marketing Success Stories, pt 1 of 2: Email Lead Generation Email marketing continues to generate impressive returns: every dollar spent yields an average of around $44. Emails can be used for branding, lead generation, sales, and customer retention – but returns depend on the effectiveness of your campaigns. Here is an example of a […]
Effective marketing is personal, which means you want to know a lot about the consumers you are targeting. Typically, this means being familiar with buyer persona: data like age, gender, industry, job title, and company size. But knowing who your buyers are isn’t enough. You must also recognize what it looks like when those customers […]
Are you having trouble meeting your marketing needs with the personnel you have? We recently watched a seminar about the decision to hire, outsource, or DIY for your company’s marketing needs. Here’s what you should know: The first lesson is that you can’t always do everything yourself. Trying to juggle everything is probably not the […]
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges. You can read all 12, but here are 5 in our own words: Determine Your Audience Start by narrowing down your audience so you know what […]
These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is think about something before relevant ads pop up everywhere you look. You might buy a product online and immediately get an email about a complimentary item. This is marketing […]
Categories
Branding
There’s a saying in improv: How you do what you do is who you are. How you speak, what you look like, what you talk about; these things are important to consumers. This is your Brand, and it can either work for you or against you. An effective Brand adds impact to first impressions and […]