It’s a common story that a company has plenty of leads, and yet somehow doesn’t end up with plenty of sales. You know they’re dropping off somewhere, but you don’t know where, so you can’t fix the problem. Marketing automation (MA) helps you distinguish the pieces of your sales process, and shows you exactly where leads are falling off. Like any professional software, however, you need the expertise and experience to leverage the full potential of any marketing automation system. The good news is that the basic ideas really aren’t that complicated.
Marketing automation allows businesses to automate tasks such as lead scoring, email marketing for lead generation and lead nurturing, to name a few. MA is used primarily for increasing lead generation, lead nurturing, and sales revenue. Any business, big or small, digital or physical, can reap the numerous benefits of marketing automation.
Automation is for everyone — from the sole entrepreneur to the CMO, and everyone in between. Below are some common marketing and marketing automation terms that you will want to familiarize yourself with:
- CRM (Customer Relationship Management)
- A/B testing (split testing)
- Lead scoring
- Advanced segmentation
- Behavioral-based automation
- Drip programs/automated campaigns
- Dynamic content
Don’t worry, you won’t have to memorize them all right now. You can download our handy Marketing Automation Guide of Terminology to get you started.
