Account-Based Marketing (ABM) is a B2B strategy that helps businesses concentrate their marketing resources on specific, high-value accounts. ABM’s many benefits make it a more desirable long-term investment for businesses. Check out a few reasons why we encourage ABM! Marketing that is Personal and Optimized ABM allows companies to focus their marketing efforts on target […]
Author: Jennifer Hazell
Did you know that you can add prospects to a list based on their responses-without automation rules? Is your Pardot account flooded with dozens of similar automation rules? Automation rules that take action based on field values? If so, this hack will come in handy. When using a Pardot form, select a field to edit, […]
[vc_row][vc_column][vc_column_text] Cleaning up bad data fields: Have you ever gone into your Pardot instance, only to discover hundreds of sync errors to Salesforce that are preventing your Sales Qualified Leads from actually making their way to sales? If so, you are certainly not alone! Bad data fields are everywhere. There are, of course, many reasons […]