Are you having trouble meeting your marketing needs with the personnel you have? We recently watched a seminar about the decision to hire, outsource, or DIY for your company’s marketing needs. Here’s what you should know: The first lesson is that you can’t always do everything yourself. Trying to juggle everything is probably not the […]
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges. You can read all 12, but here are 5 in our own words: Determine Your Audience Start by narrowing down your audience so you know what […]
These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is think about something before relevant ads pop up everywhere you look. You might buy a product online and immediately get an email about a complimentary item. This is marketing […]
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Two Marks Are Better Than One
We’ve brought on a couple of new team members onboard, Mark Panicali and Mark Mullaney. After having a little fun yelling, “MARK!” and seeing who answered first, we set them to work in their new positions. First up is Mark Panicali, our new Director of Business Development who will be actively pursuing new clients looking […]
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New Faces at To The Point
Our business is growing, and we’ve grown our staff with it. To better serve our clients we’ve hired excellent new talent that are already hard at work in our new office. Blake Kendrick Blake is a client-oriented kind of guy, and that’s why we picked him. Blake took a Bachelors degree from UNH in psychology […]
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Branding
There’s a saying in improv: How you do what you do is who you are. How you speak, what you look like, what you talk about; these things are important to consumers. This is your Brand, and it can either work for you or against you. An effective Brand adds impact to first impressions and […]
Many companies spend thousands trying to bring the power of marketing automation to bear for their sales team. And why not? Marketing automation is an effective and immensely powerful tool that can augment marketing efforts exponentially. We use it to great effect for our clients at TTP. Most companies that try their hand at implementing […]
The only difference separating effective marketing and blind, hysterical, branded shouting is the effective use data. At TTP, we know how to collect and transform raw data into useful marketing fuel. It’s the wind in our sales, the gas in our car, and the reason we can provide consistent results to our customers. Data is […]
Americans spend more time on social media than any other internet activity. Your garden-variety internet user clocks in three hours of social media time per day. They browse at work, at home, and increasingly, on the go. This makes social media one of the best ways to stay engaged with your customers and enable your […]
Between 80% and 90% of people use the internet to look up businesses before making a purchase. Just like in real estate, your digital location is everything, and if your page isn’t optimized for search engines then you’re in the wrong part of town and it’s time to move. When a user does a web […]