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Marketing SEO

Quality Content Is Critical for SEO

Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute originally posted by emarketer.com The right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, […]

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Marketing To The Point

The Marketing Tax Deduction

Tax Day is (thankfully) in our rear-view, but that reminds us: Did you know that marketing expenses geared towards increasing the total number of customers you have can be written off? If not, you’re not alone. More than 27% of small business owners were unaware that certain marketing efforts could be written off. Keep that in mind […]

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B2B Marketing B2C Marketing Social Media

What’s Better: Lots of Followers or Better Engagement?

We’ll save you the suspense, when it comes to social media better engagement is hands down more preferable. You can buy followers, or likes, or whatever opt-in you want, but each of those opt in’s has to correspond to a person that either talks positively about you or continually buys your product. This is especially important […]

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B2B Marketing B2C Marketing Content Marketing SEO

The Inbound Fallacy: Why SEO Isn’t Everything

So someone has built you a fancy new WordPress website, you blog regularly, and you’re careful to use your competitive keywords 2-3 times per post. The promise was that if you did all that, you would see your inbound traffic and your sales skyrocket.  But it hasn’t. What gives? Sometimes a state-of-the-art website with carefully […]