Did you know that you can add prospects to a list based on their responses-without automation rules? Is your Pardot account flooded with dozens of similar automation rules? Automation rules that take action based on field values? If so, this hack will come in handy. When using a Pardot form, select a field to edit, […]
Category: Database Management
[vc_row][vc_column][vc_column_text] Cleaning up bad data fields: Have you ever gone into your Pardot instance, only to discover hundreds of sync errors to Salesforce that are preventing your Sales Qualified Leads from actually making their way to sales? If so, you are certainly not alone! Bad data fields are everywhere. There are, of course, many reasons […]
Effective email marketing starts with the understanding that you can’t send every campaign to everyone on your list – well, you can, but you shouldn’t. There is just too much going on in your recipients’ inboxes and in their online experiences. A sloppy campaign without a specific target will become part of the din. If you want […]
Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right nurturing process for their new and existing education leads. But there are a few different points in the lead’s lifecycle that need to be addressed before you even […]
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges. You can read all 12, but here are 5 in our own words: Determine Your Audience Start by narrowing down your audience so you know what […]