Successful marketing campaigns start by first conceiving and laying out a model of the entire customer experience, from the first web search through the ongoing buying relationship. In the end, that investment in your upfront architecture can result in the perception that your campaign is 90% planning, and 10% execution. While not necessarily an accurate […]
There are a lot of good reasons to outsource social media, (and some not so great reasons not to). Social media is a large animal with some capabilities that are not readily apparent to a casual or amateur user. An agency can help you make the most of these channels as drivers of business and […]
It’s no secret that we love to use customer data as our starting point at To The Point, and it looks like the rest of the marketing world is starting to prioritize collecting, digesting, and understanding customer data just like we do. The more you know about your customers, the better you can tailor your […]
Categories
Big Moves At To The Point Marketing
We’ve been making some fast-paced, exciting changes here at To The Point Marketing. New space, a new face, some new technology, and it all happened in the span of a month. Here are the highlights: Welcome, Taylor Cefalo! We’d like to welcome Taylor Cefalo, the newest member of our TTP team. Taylor recently graduated from […]
If you’re new to social media posting (nothing to be ashamed of) there are some important things to keep in mind when posting for a business page: How to post on social media: Social media is primarily for customer retention: Most of your social media connections are people that know your brand already. Speak […]
More and more people are reading on the go,42% of all email marketing is opened on a phone, so your email advertising better be ready to adapt to the smaller screen. This makes it even more important to remember your direct marketing basics: keep it simple, keep it short, and make it obvious. If you have […]
2014 has seen a definite shift towards customer retention, with the majority of small businesses planning on spending most of their advertising budget on customer retention. It’s no secret that existing customers pay more, and that growing an old customer is a more profitable activity than attracting a new one. We think it’s a smart move, […]
The stereotype of the technology-hating senior may be even more bunk than everyone thought. Seniors are adapting to the internet pretty well, with more than 59% online and 71% of those going online every day. That’s right, seniors are and have been online in a big way. What’s more interesting is that higher-income seniors, often targeted by […]
More and more recent studies have confirmed what many of us already know: the influencing power of peers. 70% of people trust friends and family most when it comes to recommendations. Why would you target anybody else? If you are looking for bang for your buck, target the real tastemakers: your own real, happy customers. Think to […]
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute originally posted by emarketer.com The right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, […]