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The Power of Influencers, and Why That Email Newsletter Matters

More and more recent studies have confirmed what many of us already know: the influencing power of peers. 70% of people trust friends and family most when it comes to recommendations.

Why would you target anybody else? If you are looking for bang for your buck, target the real tastemakers: your own real, happy customers.

Think to your customer base and who they have influence over, and look to ways you can use your happy customers’ enthusiasm to leverage your way into the spheres of potential customers. If you use your email list and social media to equip your happy customers with the tools they need, they willrecommend you more often.

We can help you craft that email newsletter, send it out, and let you know who reads it.