October 11, 2017
Automated email campaigns are an almost-magical tool for handling automatic, dynamic, and time-sensitive email marketing. When used properly, an automated campaign is an adaptable solution for […]
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September 27, 2017
Account Based Marketing is the most effective solution for attracting and keeping high-value customers. For a refresher on what exactly ABM is, check out our previous […]
August 30, 2017
It might be tempting to blast out sales emails to every prospective customer in your database, but be careful! After acquiring a prospect but before making […]
August 15, 2017
One of Pardot’s key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman’s terms, score […]
July 11, 2017
In the digital world, making a fast first impression is more critical than ever. But if that impression is uninformed or improperly-timed, it can backfire and […]
June 26, 2017
My Experience as a Copywriting Intern at TTPM It’s my last week here at TTPM, and here are my final thoughts: On content… I have written […]
June 19, 2017
We talked about common content marketing mistakes in last week’s blog post, all of which touch on identifying and understanding your buyer personas. You want to […]
June 12, 2017
Content marketing has become the new trend—and it looks like it will stick. I mean, what business wouldn’t want a strategy that costs 62% less than […]
June 5, 2017
We all get emails that we scroll right through or don’t even bother opening. I’ve even seen people delete emails before opening them. In the digital […]