It might be tempting to blast out sales emails to every prospective customer in your database, but be careful! After acquiring a prospect but before making the sale is a very delicate time. It can be difficult to strike the balance of keeping their attention without scaring them off. Fortunately, the 1-2-3 strategy makes this […]
Author: Centrus
One of Pardot’s key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman’s terms, score evaluates how much a customer likes your company. A grade is the opposite: it estimates how much you’ll like a customer. To identify which customers will be a good […]
In the digital world, making a fast first impression is more critical than ever. But if that impression is uninformed or improperly-timed, it can backfire and reflect poorly on you. Interested in reaching prospects faster and more efficiently? Salesforce Engage allows your sales team to stay on top of prospects quickly from any device at […]
My Experience as a Copywriting Intern at TTPM It’s my last week here at TTPM, and here are my final thoughts: On content… I have written several pages of content for our website. I love checking things off lists, so every time I would finish a page, CHECK and it’s done.  I quickly learned that […]
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How to Define Your Target Market
We talked about common content marketing mistakes in last week’s blog post, all of which touch on identifying and understanding your buyer personas. You want to figure this out so you can finally form targeted marketing strategies to increase your client base. But how do you even begin to figure out your target audience? The […]
Content marketing has become the new trend—and it looks like it will stick. I mean, what business wouldn’t want a strategy that costs 62% less than outbound marketing but generates 3x more leads? With 88% of B2B marketers using content marketing, make sure you are among the ones who do not make the following common […]
We all get emails that we scroll right through or don’t even bother opening. I’ve even seen people delete emails before opening them. In the digital world of junk emails, how do you get your emails to stand out? Provide a clear, concise, and intriguing subject line. The subject line should state exactly what the […]
Marketing automation is this new tool that thousands of companies are now using, but are they using it correctly? According to Sirius Decisions, over 40% of marketing automation users have less than two years of experience. Lack of expertise and limited training creates challenges to companies, limiting the value of MA practices. If you are […]
While outbound marketing works well in many cases, inbound marketing should also be utilized as it leads to lower cost and higher return on investment. Inbound marketing focuses on earning instead of buying customers’ attention. Inbound marketing is all about content. You attract customers by creating relevant content, allowing them to make the decision to […]
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What is Account-Based Marketing?
If you are considering account-based marketing, this is a must read! ABM is making its way as a B2B marketing trend, and it’s crucial to know these basics. Getting Started with Account-Based Marketing: The Checklist Account-Based Marketing has taken the B2B marketing world by storm. Technology has streamlined and optimized the processes needed to implement an […]