2014 has seen a definite shift towards customer retention, with the majority of small businesses planning on spending most of their advertising budget on customer retention. It’s no secret that existing customers pay more, and that growing an old customer is a more profitable activity than attracting a new one. We think it’s a smart move, […]
Author: Centrus
The stereotype of the technology-hating senior may be even more bunk than everyone thought. Seniors are adapting to the internet pretty well, with more than 59% online and 71% of those going online every day. That’s right, seniors are and have been online in a big way. What’s more interesting is that higher-income seniors, often targeted by […]
More and more recent studies have confirmed what many of us already know: the influencing power of peers. 70% of people trust friends and family most when it comes to recommendations. Why would you target anybody else? If you are looking for bang for your buck, target the real tastemakers: your own real, happy customers. Think to […]
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute originally posted by emarketer.com The right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, […]
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The Marketing Tax Deduction
Tax Day is (thankfully) in our rear-view, but that reminds us: Did you know that marketing expenses geared towards increasing the total number of customers you have can be written off? If not, you’re not alone. More than 27% of small business owners were unaware that certain marketing efforts could be written off. Keep that in mind […]
We’ll save you the suspense, when it comes to social media better engagement is hands down more preferable. You can buy followers, or likes, or whatever opt-in you want, but each of those opt in’s has to correspond to a person that either talks positively about you or continually buys your product. This is especially important […]
So someone has built you a fancy new WordPress website, you blog regularly, and you’re careful to use your competitive keywords 2-3 times per post. The promise was that if you did all that, you would see your inbound traffic and your sales skyrocket. But it hasn’t. What gives? Sometimes a state-of-the-art website with carefully […]