What is the first thing that comes to mind when you hear the phrase “marketing automation”? Is it a detailed diagram of emails that are sent to specific prospects at scheduled times in your Salesforce marketing cloud? This has become the norm for many businesses, yet it is one of the most ineffective paths that […]
Author: Centrus
As a fellow marketer, I understand that you have a million different things to do and not enough time to do them. But what if you had a system that could automatically do some of the work for you? With Engagement Studio, you can be the next great Picasso! Using this blank canvas, you can […]
Being able to track prospect engagement is a powerful tool utilized by many Pardot users. Multiple scoring categories allow individuals to score prospects based on more than one product or lines of business. These scores can be used to determine where a prospect is in the buying process. It can also create insight into which […]
Account Based Marketing is the most effective solution for attracting and keeping high-value customers. For a refresher on what exactly ABM is, check out our previous blog post here. Setting up ABM can seem complicated, but it doesn’t have to be. Here are 3 tips for implementing successful ABM campaigns. Deliver Personalized Content Personalized content […]
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Dynamic Content: A Go-To Guide
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago people were awed when Amazon could […]
TechStart is a software company that implements an all-in-one technical support system (e.g. support calls, email cases, internal support document creation, etc.) for large businesses. They have been in the software space for less than 3 years, but began struggling with generating leads, due to competition from well-established companies and limited marketing funds. TechStart software […]
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Hyper-Personalized Conversations
Who remembers buying a car in the 1990s? I can remember my Dad looking in the newspaper or on TV. Then, the trips to the dealerships started. Long trips, He went to multiple dealerships, spoke to a lot of sales people, drove a lot of cars, got the ‘best deal’ from a few places and […]
Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a prospect interacts with your website, emails, whitepapers, or any marketing asset, you can add to or subtract from their overall score. However, Pardot offers a way […]
Automated email campaigns are an almost-magical tool for handling automatic, dynamic, and time-sensitive email marketing. When used properly, an automated campaign is an adaptable solution for sending personalized emails to a variety of customers. Not only that, but emails sent from an automated campaign are always timely. Automated campaigns can automatically send follow-up emails based […]
Account Based Marketing is the most effective solution for attracting and keeping high-value customers. For a refresher on what exactly ABM is, check out our previous blog post here. Setting up ABM can seem complicated, but it doesn’t have to be. Here are 3 tips for implementing successful ABM campaigns. Deliver Personalized Content Personalized content […]