Why Semantic Search will Future-Proof Your Digital Presence In today’s rapidly evolving digital landscape, simply stuffing keywords into your content is a relic of the past, a practice we never employed as an agency. The rise of Artificial Intelligence (AI) and Large Language Models (LLMs) has fundamentally shifted how search engines understand and deliver information. […]
Category: SEO
A Non-Profit’s How-To SEO Planner For non-profit organizations, every dollar, every volunteer hour, and every moment of awareness directly fuels their mission. In today’s digital landscape, Search Engine Optimization (SEO) isn’t just a marketing buzzword—it’s strategically imperative. At Centrus Digital, we believe a well-executed SEO plan can exponentially expand a non-profit’s reach, transforming casual searchers […]
Cash In On Your Organic Search With Google (And The Expanding AI Landscape) What if I told you there is an easier way to reach the top of the search bar on Google – and increasingly, other AI-powered answers? And, better yet, what if I told you that this would bring visitors to your website […]
A Local Business’s Guide to Thriving in Google’s New Search For local businesses, the digital landscape has always been a battle of David versus Goliath. While your meticulously maintained Google Business Profile might shine brightly in your hometown, reaching beyond your immediate geographic comfort zone to towns within a 30-mile radius (for example) has always […]
You’ve probably heard of the term SEO, especially when it’s thrown around in marketing. But what does it stand for? What does it mean? And why is local SEO what matters most for your small business? SEO stands for Search Engine Optimization, which is the process of improving traffic to your website. This can mean […]
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6 SEO Tips to Boost Your Rankings
You have created this awesome web page, but you’re not getting many viewers. You have tried rewriting content, changing the length, and even redesigning your page, but nothing has worked. What can you do to get higher rankings? Here are a few SEO techniques: Choose a focus keyword, and use it frequently. Having a focus […]
New Website Alert! We’ve been hard at work creating a new look for the Formtek Group’s site, and it’s ready to show off to the masses. Visit www.formtekgroup.com and tell us what you think of the website redesign! The Project Formtek is a group made up of several well-known metal forming equipment brands that have […]
Everyone knows by now that SEO is important. “Yes, we get it,” they say. But when it comes time to improve rankings, even those familiar with SEO’s importance have a hard time picking a starting point. The key is to remember the four fundamental pillars that hold up today’s rankings: Content Mobile Responsiveness Tidy Code […]
Between 80% and 90% of people use the internet to look up businesses before making a purchase. Just like in real estate, your digital location is everything, and if your page isn’t optimized for search engines then you’re in the wrong part of town and it’s time to move. When a user does a web […]
Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute originally posted by emarketer.com The right content makes all the difference when it comes to search engine optimization (SEO). According to an April 2014 survey of marketing professionals worldwide conducted by Ascend2, quality content creation was the most effective SEO tactic, […]