Centrus Digital Marketing AgencyAsk marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago people were awed when Amazon could […]
TechStart is a software company that implements an all-in-one technical support system (e.g. support calls, email cases, internal support document creation, etc.) for large businesses. They have been in the software space for less than 3 years, but began struggling with generating leads, due to competition from well-established companies and limited marketing funds. TechStart software […]
Who remembers buying a car in the 1990s? I can remember my Dad looking in the newspaper or on TV. Then, the trips to the dealerships started. Long trips, He went to multiple dealerships, spoke to a lot of sales people, drove a lot of cars, got the ‘best deal’ from a few places and […]
Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a prospect interacts with your website, emails, whitepapers, or any marketing asset, you can add to or subtract from their overall score. However, Pardot offers a way […]
Automated email campaigns are an almost-magical tool for handling automatic, dynamic, and time-sensitive email marketing. When used properly, an automated campaign is an adaptable solution for sending personalized emails to a variety of customers. Not only that, but emails sent from an automated campaign are always timely. Automated campaigns can automatically send follow-up emails based […]
Account Based Marketing is the most effective solution for attracting and keeping high-value customers. For a refresher on what exactly ABM is, check out our previous blog post here. Setting up ABM can seem complicated, but it doesn’t have to be. Here are 3 tips for implementing successful ABM campaigns. Deliver Personalized Content Personalized content […]
It might be tempting to blast out sales emails to every prospective customer in your database, but be careful! After acquiring a prospect but before making the sale is a very delicate time. It can be difficult to strike the balance of keeping their attention without scaring them off. Fortunately, the 1-2-3 strategy makes this […]
One of Pardot’s key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman’s terms, score evaluates how much a customer likes your company. A grade is the opposite: it estimates how much you’ll like a customer. To identify which customers will be a good […]
In the digital world, making a fast first impression is more critical than ever. But if that impression is uninformed or improperly-timed, it can backfire and reflect poorly on you. Interested in reaching prospects faster and more efficiently? Salesforce Engage allows your sales team to stay on top of prospects quickly from any device at […]
My Experience as a Copywriting Intern at TTPM It’s my last week here at TTPM, and here are my final thoughts: On content… I have written several pages of content for our website. I love checking things off lists, so every time I would finish a page, CHECK and it’s done. I quickly learned that […]