Centrus Digital Marketing AgencyWith election day around the corner, we want to spotlight the work we have done with Citizens Count of New Hampshire. They are an organization that inspires the citizens of New Hampshire to become active in democracy by providing information to make it easier to know about the policies that matter most to them. Make […]
One thing that we pride ourselves on here at Centrus, is our love for the community, and the arts in our community. The arts community is fueled by non-profits that promote and enhance the art community in Portsmouth and the surrounding areas. One thing we know about non-profits is that they often have tight budgets […]
In the past year, we have worked with clients who schedule appointments and conduct financial transactions on their website who are using a third-party service like Square, Bookeo, or Magento. The concept is simple; a prospective client lands on your website, schedule an appointment, and boom, you made a sale. What most of our clients […]
What is it that ensures maximum open rates? Designing a successful email isn’t just about finding the perfect colors or images. Anything from crafting the best subject line to laying out your email can decide whether someone responds to your call to action (CTA). Take the guesswork out of designing your next email template in […]
Have you ever wondered why your Pardot landing pages are not converting as expected? The best landing pages convert at rates of up to 27.4%. If you’re having trouble with low conversion rates, it may be time to invest in landing page optimization. This process starts the minute you start designing your landing page but […]
What is the first thing that comes to mind when you hear the phrase “marketing automation”? Is it a detailed diagram of emails that are sent to specific prospects at scheduled times in your Salesforce marketing cloud? This has become the norm for many businesses, yet it is one of the most ineffective paths that […]
As a fellow marketer, I understand that you have a million different things to do and not enough time to do them. But what if you had a system that could automatically do some of the work for you? With Engagement Studio, you can be the next great Picasso! Using this blank canvas, you can […]
Being able to track prospect engagement is a powerful tool utilized by many Pardot users. Multiple scoring categories allow individuals to score prospects based on more than one product or lines of business. These scores can be used to determine where a prospect is in the buying process. It can also create insight into which […]
Account-Based Marketing (ABM) is a B2B strategy that helps businesses concentrate their marketing resources on specific, high-value accounts. ABM’s many benefits make it a more desirable long-term investment for businesses. Check out a few reasons why we encourage ABM! Marketing that is Personal and Optimized ABM allows companies to focus their marketing efforts on target […]
It’s a common story that a company has plenty of leads, and yet somehow doesn’t end up with plenty of sales. You know they’re dropping off somewhere, but you don’t know where, so you can’t fix the problem. Marketing automation (MA) helps you distinguish the pieces of your sales process, and shows you exactly where […]