Tag: social media

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Marketing Social Media To The Point

Facebook Leads the Pack in Social Media

The verdict is in! Facebook and Pinterest earn the highest scores among marketers for the greatest return on investment on their respective advertising platforms. See the results below: Ad Execs Give Facebook Highest Grades For Social Ad Effectiveness But there’s room for improvement among all social networks Paid advertising on social media properties is delivering a […]

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B2B Marketing B2C Marketing Content Marketing Social Media

Keeping Social Media Social

When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important than the percent who click on your links, reply to your tweets, post on your page, and ultimately buy from you. Choose Your Platform One of […]

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B2B Marketing B2C Marketing Content Marketing Social Media

How to Post on Social Media: Quit Agonizing

If you’re new to social media posting (nothing to be ashamed of) there are some important things to keep in mind when posting for a business page:   How to post on social media: Social media is primarily for customer retention: Most of your social media connections are people that know your brand already. Speak […]

How much does Google Ads cost for small business?

For small businesses considering Google Ads, a practical starting point is a monthly budget of at least $1,000, allowing for sufficient data collection and a meaningful 3- to 6-month trial period. Before spending any money of paid ads, it's crucial to website analytic installed and verified. Very often a common complaint of using paid search to increase sales is not knowing if this is improving sales. The answer is in analytics and make sure it's your trusted source of truth.

Also, don't just track a single key event as a measure of success. Even though a sale is critical to your business, consumer decisions don't often happen on the first interaction. Look for multiple conversion events that occur in customer journey, to accurately measure ROI. While costs vary by industry and competition, this budget provides a foundation for effective campaign testing and optimization.

Read Our Blog how Google Ads and expert management are essential for your small business


What is the best marketing strategy for small businesses?

For small businesses seeking the best marketing strategies, a multi-faceted approach centered on local engagement is key. Begin by optimizing your Google Business Profile with regular updates and visuals, then engage your community through targeted social media content and paid local advertising. Leverage word-of-mouth with a referral program and explore local media like streaming TV. Utilize direct communication via SMS marketing for timely updates.

Ensure your online presence reflects local sensibilities through SEO and content, and build partnerships with other local businesses. Deepen community ties by registering with local directories and your Chamber of Commerce, participating in local events, and creating locally-focused content. Personalize customer experiences, optimize for mobile, and implement loyalty programs to foster repeat business.

Finally, use video marketing to showcase your offerings and engage your audience. This comprehensive strategy, focused on local connection and digital optimization, will maximize your small business's marketing impact.

Read Our Blog about the Best Marketing Strategies for a Small Business

Is SEO worth it for a small businesses?

For small businesses, SEO is undeniably valuable, particularly local SEO, which boosts visibility to nearby customers through optimized Google Business Profiles. While broader SEO that is looking for a national or regional reach, can be challenging due to location-based search priorities and intense competition.

Hiring an expert SEO person or agency can yield significant benefits like increased online presence and targeted strategies such as highlighting your reputation and/or unique value prop. However, it's crucial to approach SEO strategically, prioritizing local optimization, considering project-based expert help over lengthy contracts, and setting realistic expectations, especially regarding reach beyond the primary service area. Essentially, when done correctly SEO can be a very effective tool for small business growth.

A key tip; don't expect instant results with any SEO effort, Google is well aware of the many "tricks" attempted to short cut for results, so beware of promises of quick results.

Read Our Blog about the Pros and Cons of SEO and what Look for in Local SEO expert