More and more people are reading on the go,42% of all email marketing is opened on a phone, so your email advertising better be ready to adapt to the smaller screen. This makes it even more important to remember your direct marketing basics: keep it simple, keep it short, and make it obvious. If you have […]
Category: B2B Marketing
2014 has seen a definite shift towards customer retention, with the majority of small businesses planning on spending most of their advertising budget on customer retention. It’s no secret that existing customers pay more, and that growing an old customer is a more profitable activity than attracting a new one. We think it’s a smart move, […]
More and more recent studies have confirmed what many of us already know: the influencing power of peers. 70% of people trust friends and family most when it comes to recommendations. Why would you target anybody else? If you are looking for bang for your buck, target the real tastemakers: your own real, happy customers. Think to […]
We’ll save you the suspense, when it comes to social media better engagement is hands down more preferable. You can buy followers, or likes, or whatever opt-in you want, but each of those opt in’s has to correspond to a person that either talks positively about you or continually buys your product. This is especially important […]
So someone has built you a fancy new WordPress website, you blog regularly, and you’re careful to use your competitive keywords 2-3 times per post. The promise was that if you did all that, you would see your inbound traffic and your sales skyrocket. But it hasn’t. What gives? Sometimes a state-of-the-art website with carefully […]