Tag: Posting

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B2B Marketing B2C Marketing Content Marketing Social Media

Keeping Social Media Social

When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important than the percent who click on your links, reply to your tweets, post on your page, and ultimately buy from you. Choose Your Platform One of […]

Categories
B2B Marketing B2C Marketing Content Marketing Social Media

How to Post on Social Media: Quit Agonizing

If you’re new to social media posting (nothing to be ashamed of) there are some important things to keep in mind when posting for a business page:   How to post on social media: Social media is primarily for customer retention: Most of your social media connections are people that know your brand already. Speak […]

What are the cost benefits of outsourcing marketing?

Outsourcing marketing can provide significant cost benefits compared to maintaining a full in-house team. These benefits include:

Focus on Core Competencies: Outsourcing allows your internal team to concentrate on strategic initiatives and brand development, rather than getting bogged down in day-to-day marketing tasks.

Reduced Overhead: You avoid costs associated with salaries, benefits, office space, equipment, and training for full-time employees.

Access to Expertise on Demand: You pay only for the specific services you need, when you need them, without the ongoing expense of specialized staff.

Increased Efficiency: Outsourced experts often have streamlined processes and specialized tools, leading to faster and more effective campaign execution.

Scalability: You can easily scale your marketing efforts up or down as needed, without the complexities of hiring or laying off employees.

Will outsourcing marketing improve our marketing results and ROI?

Yes, outsourcing can significantly enhance your marketing results and ROI, particularly in today's rapidly evolving digital landscape. It's important to note that not all marketing efforts should be outsourced. The greatest benefits come from outsourcing aspects that are rapidly changing with technologies, such as Google Ads and Facebook.

Outsourcing to experts who specialize in these areas ensures you're utilizing the latest strategies and technologies. This allows your internal team to focus on core programs that directly promote your brand and strengthen customer interactions, leading to more efficient resource allocation and improved overall marketing performance.

By leveraging external expertise, you can achieve better campaign targeting, higher conversion rates, and a more robust return on your marketing investment. Working as an integral member of your team, Centrus Digital can provide both tactical and strategic contributions to your organization.

What is digital marketing outsourcing, and how does it differ from simply expanding my existing marketing team?

Digital marketing outsourcing involves contracting specialized external talent to handle specific marketing functions that are either outside your current team's expertise or would not be efficiently utilized full-time. Unlike hiring in-house, outsourcing allows you to access niche skills and expertise on a project basis, without the long-term commitments and overhead costs associated with full-time employees.

This is particularly beneficial for tasks requiring specialized knowledge, such as advanced SEO, complex data analytics, or cutting-edge social media strategies, where maintaining an in-house expert might not be cost-effective or practical. It's about strategically leveraging external talent to complement, not replace, your core marketing team.