Tag: Mark Panicali

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Two Marks Are Better Than One

We’ve brought on a couple of new team members onboard, Mark Panicali and Mark Mullaney. After having a little fun yelling, “MARK!” and seeing who answered first, we set them to work in their new positions. First up is Mark Panicali, our new Director of Business Development who will be actively pursuing new clients looking […]

What does a Google Partner do, and how does it benefit my PPC campaigns?

Becoming a Google Partner means an agency has demonstrated expertise and proficiency in Google Ads. Google Partners have these unique skill sets:  

  • Meet Google's Performance Requirements: They consistently deliver strong campaign performance and client satisfaction.
  • Pass Google Ads Certifications: Their team members hold Google Ads certifications, validating their expertise.
  • Adhere to Best Practices: They follow Google's best practices, ensuring campaigns are optimized for maximum effectiveness.  
  • Access to Google Support: They have access to Google's support and resources, allowing them to stay up-to-date with the latest features and updates.  
  • Demonstrate Expertise: They show that they have the knowledge to manage all aspects of google ads accounts.

Partnering with a Google Partner agency like Centrus Digital ensures your PPC campaigns are managed by experts who are committed to delivering exceptional results.  

What makes Centrus Digital one of the best PPC marketing companies?

Centrus Digital stands out as a top PPC marketing company due to:

  • Extensive Experience: With over 12 years of dedicated PPC management, we have a proven track record of delivering exceptional results across diverse industries.
  • Google Partner Status: Our long-standing Google Partner status demonstrates our expertise and commitment to adhering to Google's best practices.
  • Wide Range of Client Types: We have successfully managed PPC campaigns for a wide range of client types, from small businesses to large enterprises, providing us with invaluable experience.
  • Data-Driven Strategies: We utilize advanced analytics and data-driven strategies to optimize campaigns and maximize ROI.
  • Transparent Reporting: We provide detailed, easy-to-understand reports, keeping you informed about campaign performance.
  • Dedicated Team: Our team of PPC specialists is dedicated to providing personalized service and delivering exceptional results.
  • Focus on ROI: We are focused on increasing your return on investment.

At Centrus Digital, we can provide many case studies of how paid ads have grown a business or organization.

How much do PPC agencies charge, and what factors influence the cost of PPC management?

PPC agency fees vary significantly based on several factors, including:

  • Agency Experience and Reputation: Agencies with a proven track record, like Centrus Digital with our 12+ years of experience, often charge higher fees due to their expertise and results.  
  • Campaign Complexity: More complex campaigns involving multiple platforms, advanced targeting, and extensive reporting typically cost more. We specialize in hyper-targeting techniques that typically produce higher ROI and reduced ad costs.
  • Ad Spend: Some agencies charge a percentage of your ad spend, while others use a fixed monthly fee or a hybrid model.  
  • Services Included: The scope of services, such as keyword research, ad creation, landing page optimization, and ongoing management, influences the cost.  
  • Reporting and Analysis: Detailed reporting and in-depth analysis require more time and resources, which can affect pricing.
  • Google Partner Status: Agencies that are Google Partners have to keep up to date with Google's best practices and have staff certified in Google Ads. This ensures the client is getting the best service possible.

At Centrus Digital, we provide transparent pricing tailored to your specific needs, ensuring you receive a strong return on your investment.

If you're shopping for an agency, read our blog outlining the costs of PPC management.