Centrus Digital Marketing AgencyHow AI is Reshaping The Customer’s Journey (and Where Your Product Fits In) As someone who has navigated the trenches of e-commerce, from selling countless K-Cup coffees to consulting for diverse online businesses, I’ve witnessed firsthand how the digital customer journey constantly evolves. Today, with the rise of AI as an “answer engine,” we’re standing […]
Top Marketing Strategies for Local Success As a small business owner, you’re the heart of your community, and your marketing efforts should reflect that. In today’s digital age, reaching local customers requires a blend of traditional and cutting-edge strategies. At Centrus Digital, we’ve helped countless small businesses thrive, and we’re excited to share some of […]
What Should a Google Ads Agency Charge in 2025? For small to medium-sized businesses, the question isn’t just “Does Google Ads work?” but “Can I afford it, and will it pay off?” In 2025, as digital advertising costs continue to evolve, the cost of expert Google Ads management is a top concern. Many businesses understand […]
Why Semantic Search will Future-Proof Your Digital Presence In today’s rapidly evolving digital landscape, simply stuffing keywords into your content is a relic of the past, a practice we never employed as an agency. The rise of Artificial Intelligence (AI) and Large Language Models (LLMs) has fundamentally shifted how search engines understand and deliver information. […]
A Non-Profit’s How-To SEO Planner For non-profit organizations, every dollar, every volunteer hour, and every moment of awareness directly fuels their mission. In today’s digital landscape, Search Engine Optimization (SEO) isn’t just a marketing buzzword—it’s strategically imperative. At Centrus Digital, we believe a well-executed SEO plan can exponentially expand a non-profit’s reach, transforming casual searchers […]
Cash In On Your Organic Search With Google (And The Expanding AI Landscape) What if I told you there is an easier way to reach the top of the search bar on Google – and increasingly, other AI-powered answers? And, better yet, what if I told you that this would bring visitors to your website […]
A Local Business’s Guide to Thriving in Google’s New Search For local businesses, the digital landscape has always been a battle of David versus Goliath. While your meticulously maintained Google Business Profile might shine brightly in your hometown, reaching beyond your immediate geographic comfort zone to towns within a 30-mile radius (for example) has always […]
Why Decades of Experience with a Google Partner Drives Superior Results In today’s competitive digital landscape, paid search remains a vital tool for businesses nationwide aiming to effectively connect with their target audiences. Google Ads, the leading platform in this arena, offers immense potential, but unlocking its full power and achieving optimal ROI demands expertise […]
From Digital Doorway to Potential Dead End in the Evolving World of Online Engagement For those who’ve been involved in the digital marketing landscape for a couple of decades or more, the “Contact Us” button holds a certain nostalgic charm. In the early days of internet advertising, it was often the primary, and surprisingly effective, […]
Why use Granular Google PLA Segmentation and Attribution Analysis? In the relentless arena of highly competitive product offerings, where consumers are empowered by choice and meticulously weigh their options, a generic, broad-stroke approach to Google Product Listing Ads (PLAs) is a recipe for margin erosion and missed opportunities. Success hinges on a nuanced understanding of […]